![[TW]Fox](/data/man-of-honor/2009.png){kind=avatar}
It's common in every thread he posts in - he'll challenge even the most fundamental of conventions with just 'Well thats stupid they can do it this way'. Even if its a thread on nuclear power stations or something.
Why are modern car adverts so tame & soulless?
- Thread starter rypt
- Start date
It's common in every thread he posts in - he'll challenge even the most fundamental of conventions with just 'Well thats stupid they can do it this way'. Even if its a thread on nuclear power stations or something.
Wiki said:
Now, if you were a large car company what incentive would you have to flout the regulations? What is the point in doing something you KNOW will get an ASA ruling against you and possible legal action?
ryptworld and the real world are two different places.
Soldato
Fast cars are way too hot for broadcast...
You can challenge ASA via the legal courts though, there isn't really a legal framework what is OK and isn't OK for adverts, all the rules are self-regulations for the most part, with some carrying weight due to them being co-created with OFCOM
So you think it would a perfectly beneficial idea for Audi to release an advert bragging about how fast an RS5 does 0-100mph, and then fights a court case with the ASA after they rule it breaches advertising regulations? The OFT's powers are seperate to those of OFCOM anyway.
What is the point?
I usually have to force myself not to reply to things you say because they are usually so out of touch with reality and so utterly ridiculous that I'd find it hard not to go OTT and get insulting.
It doesn't need to give hard and fast details, the adverts just need to be ... you know car adverts. Of cars doing fast car things (if they are such cars).
Who wants to watch an RS4 going around town in an advert, I want to see the RS4 going full beans through a forest somewhere being chased by an army of bad guys
Who wants to watch an RS4 going around town in an advert, I want to see the RS4 going full beans through a forest somewhere being chased by an army of bad guys
His question is basically
'Why dont car companies make adverts in a way that is expressly forbidden and then fight a lengthy court case against the office of fair trading'.
As questions go, it's spectacular.
It must also comply with regulations - which the adverts you mention don't.
Who buys an RS4 because of a TV advert anyway?
[TW]Fox;18016963 said:
Who buys anything because of an advert? Adverts are there to spread awareness of the brand/product ... not to sell it to people really.
Cars such as RS4 and other fun thing are generally targeted at men ... and men who buy those kind of cars probably tend to remember cool car action sequences rather than boring around town stuff.
THEY DONT DO ADVERTS LIKE THAT BECAUSE THE ASA REGULATIONS FORBID THEM FROM DOING SO.
Seriously, how hard is that to understand? Yes it would be nice, but they can't do it, so they don't. And 'They could do it then have a massive court battle' is filed under 'Can't' for realism.
Seriously, how hard is that to understand? Yes it would be nice, but they can't do it, so they don't. And 'They could do it then have a massive court battle' is filed under 'Can't' for realism.
Powerslides do not demonstrate good adverse weather handling.
The line you've quoted from the regulations basically prevents everything you want to see in adverts.
Your question has been answered, stop fighting the system.
rypt does raise a good point though,
why doesnt a manufacturer do an over the top ad, and get it pulled then challenge it.
the resulting publicity would probably get them more exposure than than a full run of adverts would.
advertising costs more than lawyers
£10000 a second during xfactor at the weekend seemingly
even if they just took it to the stage of getting pulled without contesting it, the advert would become famous for being banned. and would get a darn site more exposure
why doesnt a manufacturer do an over the top ad, and get it pulled then challenge it.
the resulting publicity would probably get them more exposure than than a full run of adverts would.
advertising costs more than lawyers
£10000 a second during xfactor at the weekend seemingly even if they just took it to the stage of getting pulled without contesting it, the advert would become famous for being banned. and would get a darn site more exposure
[TW]Fox;18017035 said:
Imagine this ...
Car is following a truck carrying gravel/snow/whatever
Truck suddenly dumps the stuff on a bend, car end up sliding ... but the driver controls it thus demonstrating how good handling is an important safety feature
What do you know, you just did a powerslide and did so in the name of safety