i bought a 6970 even though i was a bit concerned about heat and noise levels but ive found the card to be anything but this, for instance i clocked it to 950/1450 and ran msi kombuster and after 1/2 hr my max temps were 60c and idle the card sits at 30c all with the fan on auto which is cooler than my old 5770 crossfire, so the bottom line is have i just got lucky with a good card or are they better than people thiink,im now giving serious thought to getting another for crossfire, i know some will say just get a 6950 and flash it but for me if i want a 6970 then just get the 6970 and be done with it