New BMW 3 Series 'Performance Edition'

rare · 9 May 2011 at 18:11

Must have a load of cars sitting around and need any excuse to flog them off!

Axeboy · 9 May 2011 at 18:11

I got a flier through the mail, opened, seen title, got a little excited, realised they had 2012 badges, then went into the recycle bin

Cosimo · 9 May 2011 at 18:15

Vita said:
My 1.5 will eat that.

With the right pills I'll beat that in a 100 metre sprint.

RedvGreen · 9 May 2011 at 18:16

I'm itching to part-ex my Lotus in for one of these... oh wait, BMW would actually pay me to do that. Ironic.

Skeeter · 9 May 2011 at 18:26

They will sell like hot cakes, and you know it.

BMW are about flogging the 'M' brand in any way possible to people who want something more impressive to their neighbours than a Mondeo Zetec.

Such a shame, but its clearly making them money.

Howard · 9 May 2011 at 18:31

Muffin` said:
http://z0r.de/41

I HATE YOU I HAD MY SPEAKERS TURNED UP LOUD AND THAT WAS INCREDIBLY LOUD

*waits for heart rate to return to normal*

Westyfield2 · 9 May 2011 at 18:37

Oh

. I am of disappoint.

I only read the title of the email before binning it and assumed it was going to be something in between 335i M-Sport and the M3. I assumed wrongly!

Crizzy · 9 May 2011 at 18:38

Howard said:
I HATE YOU I HAD MY SPEAKERS TURNED UP LOUD AND THAT WAS INCREDIBLY LOUD

*waits for heart rate to return to normal*

Same!

Eriedor · 9 May 2011 at 18:41

Skeeter said:
They will sell like hot cakes, and you know it.

BMW are about flogging the 'M' brand in any way possible to people who want something more impressive to their neighbours than a Mondeo Zetec.

Such a shame, but its clearly making them money.

What's most annoying is it actually works so well, I understand exactly why they do it but it's just annoying when I speak to someone who's waxing lyrical about how quick and "CORNER'S LIKE IT'S ON RAILS!" their M Sport/S Line spec car is.

Jamous · 9 May 2011 at 18:48

Annoying badge engineering.
With a name like that it could have been so much more.

Ev0 · 9 May 2011 at 19:03

Nah they are being clever and ironic, these models will compare in performance to 'Team GB' at the Olympics

peterattheboro · 9 May 2011 at 19:38

Reminds me of this...

With a gigantic 1.6 engine.

shadow_boxer · 9 May 2011 at 19:45

Thought this was a joke? Com'on BMW, I quite fancy an upgrade to my E46 320Ci was hoping there'd be a bit more grunt under the bonnet with these!

Maccy · 9 May 2011 at 19:52

I'm surprised Audi haven't done something like this and added an extra ring to their logo!

Philz0r · 9 May 2011 at 20:03

have they got a price in mind for these 2?. tbh if all your getting is a bodykit, alloys and some stickers i hope they dont try and charge crazy money

Relentless81 · 9 May 2011 at 20:03

A bit late for another BMW April fools Special Edition, right? Or is it serious

[TW]Fox · 9 May 2011 at 20:04

£23195 for the 318i, £25825 for the 318d.

Participant · 9 May 2011 at 20:04

Gaygle said:
BMW should be thoroughly embarrassed by this.

Why? It's not like they're Ferrari, specialising almost purely in raw performance-orientated cars, despite what BMW owners may believe about their own marque. They're everyman spiv-mobiles like Audi. 'Optimistic' badging is part of the game.

They should wait to see the sales figures before deciding whether to be delighted or embarassed.

Steedie · 9 May 2011 at 20:07

Aren't they doing the same to the 1 series. Got invited to some event at my local dealer and saw it mentioned

[TW]Fox · 9 May 2011 at 20:09

What a great spot - so they are! It's available as a 116i Performance Edition.