OCUK On radio?

ng93 · 31 May 2011 at 13:01

p4radox said:
I've always wondered if the name "Overclockers" might hinder the expansion of the business. I mean, most people don't know what overclocking is, but most people are nowadays prepared to buy computer kit online from competitors with more user-friendly names.

well its a more informative name then Google or Tesco, and everyone knows what they are

ubershell · 31 May 2011 at 14:01

p4radox said:
I've always wondered if the name "Overclockers" might hinder the expansion of the business. I mean, most people don't know what overclocking is, but most people are nowadays prepared to buy computer kit online from competitors with more user-friendly names.

You make a very good point here and whilst the following anecdote bares little direct relevance I just wanted it out there to see if anyone else shares my incredulity.

The other day I was at home going through the Overclockers UK website with my husband and we were discussing and critiquing the site from a users perspective. Clicking around the website, he was astounded to find out that we sell overclocked machines.

The weird part is, he has built all of our home machines in the past and had shopped with Overclockers prior to me coming to work here! His not being able to figure out that Overclockers sell overclocked machines is surely like being unable to figure out that Burger King sell burgers?!!

My point is clearly he is an idiot, but I digress.

Having a brand name that 'does what it says on the tin' is always beneficial, not just from a branding point of view but from an online marketing and SEO perspective too. I think if we were called 'Computer Parts UK' or something equally as straight forward we would instantly broaden our appeal and would probably find it easier to compete but I think a larger part of the problem is we've done little in the way of raising brand awareness for some years which is I think a bigger challenge than our company name.

Today Signal One; tomorrow the world!!

Mwahahaha

ubershell · 31 May 2011 at 14:02

ng93 said:
well its a more informative name then Google or Tesco, and everyone knows what they are

Ah yes, but they are internationally known brand names and they have spent millions in advertising to create that level of awareness.

SkeeterUK · 31 May 2011 at 14:07

Ah a women don, show us a pic u sexy thing you.

Adam · 31 May 2011 at 14:09

I can't imagine the radio being very effective for a specialist business like Overclockers. It's hardly a one size fits all type of sector, for that you would go to an off the shelf retailer. The average person doesn't have the knowledge or inclination to build their computer themselves. It's like having to build your own car in the form of a Caterham kit car rather than visit your local dealer.

CrixxzeH · 31 May 2011 at 14:10

simulatorman said:
You may have heard something as there is an ad on their main page:

http://www.signal1.co.uk/

cheers, never knew that OCUK broadcasted over the radio... I'll keep an ear out for signal1 cheers.

ubershell · 31 May 2011 at 14:14

Adam said:
I can't imagine the radio being very effective for a specialist business like Overclockers. It's hardly a one size fits all type of sector, for that you would go to an off the shelf retailer. The average person doesn't have the knowledge or inclination to build their computer themselves. It's like having to build your own car in the form of a Caterham kit car rather than visit your local dealer.

Our radio adverts focus on promoting the products we sell that have a very broad-range appeal and they do not focus on components or the niche aspects of the business.

We are never going to move away from this niche area, it's the core foundation the business was built upon BUT we also have a great range of mass market appeal products at very competitive prices and radio adverts or indeed any similar advertising activities to increase brand awareness will be beneficial longer-term in opening up a wider market to us

indyskyz · 31 May 2011 at 14:47

Did someone at HQ do the the advert or did you pay for voice talent?

not herd it yet but im imagining something along the lines of bently solicitors. with Phill (the power) Taylor

OriginalJonty · 31 May 2011 at 14:56

Haven't heard it but I imagine it was like this...

Voiceover by Omid Djalli: "You want PC?! Overclockers have PCs! Buy PCs from Overclockers! You just want monitor? Overclockers have monitors! Buy!

ubershell · 31 May 2011 at 15:06

indyskyz said:
Did someone at HQ do the the advert or did you pay for voice talent?

not herd it yet but im imagining something along the lines of bently solicitors. with Phill (the power) Taylor

I've heard the ad you're on about and am not entirely sure what relevance a darts player has in endorsing a solicitors, I find it more than a little perplexing it has to be said.

We paid for proper voice actors, production and everything!!

SkeeterUK · 31 May 2011 at 15:12

For those that dont listen to the radio can you stick it on the forum as a mp3 so we can have a listen to it?

Nix · 31 May 2011 at 15:18

We need a 'Go Compare' OcUK Song:

Compute-ee-aaaiir. Compute-ee-aaaiir.

The price is right to buy your *****, compute-ee-aaaiir.

With prices dropping, enjoy your shopping, and buy more ***** when you buy compute-ee-aiiirr.

Compute-ee-aaaiir!

Please, try-a-de trolls!

Cosimo · 31 May 2011 at 15:22

Nix said:
We need a 'Go Compare' OcUK Song:

Compute-ee-aaaiir. Compute-ee-aaaiir.

The price is right to buy your *****, compute-ee-aaaiir.

With prices dropping, enjoy your shopping, and buy more ***** when you buy compute-ee-aiiirr.

Compute-ee-aaaiir!

Please, try-a-de trolls!

You’ve got our next year’s Eurovision Song Contest entry there.

ubershell · 31 May 2011 at 15:51

Nix said:
We need a 'Go Compare' OcUK Song:

Compute-ee-aaaiir. Compute-ee-aaaiir.

The price is right to buy your *****, compute-ee-aaaiir.

With prices dropping, enjoy your shopping, and buy more ***** when you buy compute-ee-aiiirr.

Compute-ee-aaaiir!

Please, try-a-de trolls!

ROTFPMSL

Love it!!

ubershell · 31 May 2011 at 15:51

SkeeterUK said:
For those that dont listen to the radio can you stick it on the forum as a mp3 so we can have a listen to it?

I shall see what I can do!

PhillyDee · 31 May 2011 at 15:54

Er, you are aware that video killed the radio star right . . . . ?

Westyfield2 · 31 May 2011 at 16:05

p4radox said:
I've always wondered if the name "Overclockers" might hinder the expansion of the business. I mean, most people don't know what overclocking is, but most people are nowadays prepared to buy computer kit online from competitors with more user-friendly names.

I was buying some RAM and a new HDD for someones laptop and they thought it was Overlockers - as in the thing for sewing seams. Bless!

Nick1881 · 31 May 2011 at 16:06

Woah, new don? Did I miss the announcement?

Hi ubershell.

Greenlizard0 · 31 May 2011 at 16:13

SkeeterUK said:
Ah a women don, show us a sexy pic u sexy thing you.

I'm afraid this may have been missed the first time.

Scythe · 31 May 2011 at 16:14

indyskyz said:
Did someone at HQ do the the advert or did you pay for voice talent?

not herd it yet but im imagining something along the lines of bently solicitors. with Phill (the power) Taylor

I hope not, that advert makes me wanna go down to Signal 1 and commit mass murder.

NOT LITERALLY, before I get hunted down by the 5-0.