One thing that would make ganking less prevalent and less of an annoyance would be to ensure that the higher level or more powerful player can't so easily chase you down - they usually have faster mounts and a crap-load of skills that stun or slow you. The idea of a much more powerful foe in the vicinity that you've got to be wary of is pretty cool, but given that you have no hope in combat you should at least be given a headstart in getting away if they do spot you and intend to kill you.
If you are going about your business questing and you get snuck up on and killed, it's your fault for not paying attention to your surroundings. If you are on your low level mount / on foot running towards your next destination and you see a faster-moving high level coming up on you, the only way to avoid being obliterated is a quick hearthstone or logging out of the game. That's the kind of thing that shouldn't be "just another risk of a PvP server".
I haven't given any thought to how it would actually be done, mind.
If you are going about your business questing and you get snuck up on and killed, it's your fault for not paying attention to your surroundings. If you are on your low level mount / on foot running towards your next destination and you see a faster-moving high level coming up on you, the only way to avoid being obliterated is a quick hearthstone or logging out of the game. That's the kind of thing that shouldn't be "just another risk of a PvP server".
I haven't given any thought to how it would actually be done, mind.
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