It may not be strictly adhered to hence the confusion that arises from the question but that is in and of itself a problem - if conventions such as this aren't followed then it becomes much more difficult to ensure that people will interpret maths equations in the same way and therefore arrive at the same answer. Part of the usefulness of maths is that you can apply the same processes and arrive at the same answer as others, if you remove that then it becomes much less useful. That said it's an equation that could (and should) be more clearly written as a good principle is to remove ambiguity where you can.
I entirely agree, when I was at school the order of operation was avoided as much as possible, i.e. it was not drummed into students and was avoided with the use of brackets, of course the order of exponents had to be made clear to avoid things like 3x(b^2) and instead have 3b^2. As you rightly say, ambiguity is the problem, and this adds an extra confusion to people learning mathematics that they could do without.
But I appreciated the reference anyway.

