The price of the 7970 is fair, i'm not a rich Lambo owning Swindon resident with a rich gf/gf mum, but I wanted/needed to upgrade, the 7970 looked stunning so I coughed up, premium product, premium price, premium performance.
Those who think the price is too high are not "poor", they probably don't upgrade to the latest top end tech in their rigs when it becomes available - I used to be like that until I started taking it more seriously. What's the point in having an OC 2600k and a low-mid range gpu atm? And vice versa? Enthusiasts rigs are always in a state of flux, i.e never stop building and working up the ladder until you have your perfect setup. This never happens, as there's always newer faster stuff around the corner, so you upgrade again. At the end of the day (you go to bed) It's a hobby, and everyone is at a different stage of it for whatever reason, just enjoy it.
Good post here and summed up your reasoning for buying. You hit the nail on the head with the "It's a hooby" part for me. I love my comp and love tinkering with it. Also I love my Golf clubs and love adding to them. Also I love my beer and love getting drunk.
It is our lives and we do as we want, so long as we don't offend anybody on the way.
If somebody wishes to buy 3 7970's/7950's/7990's it is up to them. I would never assume that purchases will put them in debt or they will be spunking the student loan. If it is something they enjoy doing (gaming/editing/pron watching) and it makes them happy....sweet and good luck to them.
If ATI are raking in the coins with the fastest GPU then good on them (cheeses me off cos personally I want a, or 2 7970's now but can't afford it yet). I, in myself truly believe that the price they want is a little to much per performance but my opinion does not make me correct and depending how the market plays out between now and the 28th of this month will make me decide what I will do.
Good luck to all on choices they made/make and happy gaming/editing/pron watching
