Tesco Value is being replaced.

[flibbage0]

Tesco value products are going to be replaced with Everyday products.

New logo and everything, supposedly will help them compete with rival supermarkets.

Lets just hope the price remains the same...

http://uk.finance.yahoo.com/news/tesco-ditches-1bn-value-range-101255907.html

 

[Strife212]

The company insists that the change is more than a rebranding exercise and many of the 550 lines are being substantially improved, either in content or in packaging. The apple sauce, for instance, contains 33pc more apples; the fish fingers now contain 100pc fillets of fish

lol

 

[bJN]

lol

So what were they before? Chicken?

 

[MickeyFinns]

So what were they before? Chicken?

They were less than 100% fish.

 

[flibbage0]

There is no way that the new fish fingers will cost the same as the current ones.

 

[Doomedspeed]

Think of the beans, every other thread has mentioned beans so why not this one.

BEANS

 

[Castiel]

So what were they before? Chicken?

Minced fish, not fillet fish.

 

[cheets64]

Presume the costs of this new advertising and product design will be pushed onto the costs of the new "everyday" range

 

[Gilly]

So... they're improving the packaging?

 

[flibbage0]

So... they're improving the packaging?

They are also improving the quality of some of the products, as to whether the price will remain unaffected will yet to be seen.

 

[Cosimo]

I bet they improve the prices as well.

 

[Art]

I bet they improve the prices as well.

Now 50% MORE per pack!

 

[Kosmiche]

This will make more sense with Tesco's middle class audience, people who want Value now shop in Aldi or Lidl, so makes sense to improve that section.

 

[PapaLazaru]

I bet they improve the prices as well.

Well if they do, they are idiots. They are struggling against the likes of Morrisons and Asda, let alone Lidl and Aldi now, who are all still generally cheaper.

I know this because I am a sad git and use http://www.mysupermarket.co.uk/ to compare my shopping prices as well as keeping tabs on the local prices.

 

[Efour]

I bet they improve the prices as well.

exactly... Not so much value anymore.

 

[vicisthebest]

Think of the beans, every other thread has mentioned beans so why not this one.

BEANS

Won't be as good as Heinz though

 

[CaptainRAVE]

Hopefully the products remain as cheap

 

[Tombo]

This will make more sense with Tesco's middle class audience, people who want Value now shop in Aldi or Lidl, so makes sense to improve that section.

Tesco is middle class.

 

[arc@css]

Will be interesting to see how much of a reduction of procuct size / weight in relation to what increase in cost there'll be.

 

[ElliorR]

Never buy a supermarkets value underpants, skidmarks end up on your trousers.