Tesco Value is being replaced.

[Uther]

Many people including myself shop at whichever sells the food that we find the tastiest without caring for what shop it actually is. I imagine a lot more people do exactly the same or just go to whichever is closest because they're too lazy to venture further to the one they'd otherwise go to.

Exactly. I am just as likely to shop at Aldi as Sainsburys. Funnily enough my local Sainsburys was full of scummy people yesterday. Made me mutter into my in store latte...

 

[swillsy]

Aldi is the best, get over yourself lol

100% more fish lol brilliant!

 

[TheVoice]

Sainsbury's is by no means classy, believe me. If anything, they've tried to shake that image more and more by making a point on being as cheap as the rest of them.

 

[ennogs]

So what were they before? Chicken?

I would be afraid to know what was in them before.

 

[PB94941]

How can you not see it for yourself?

M&S/Waitrose are "at the top"
Sainsbury's
Tesco
Morrisons
ASDA
Iceland
Aldi/Lidl/Netto at the "bottom"

That's how I see it. Iceland is only fractionally above Aldi, Lidl and Netto though.

Iceland is better than Aldi? seriously?

 

[Dunks]

Yeah well, you guys might have your Waitrose snobbery, but I'm a Fortnum & Mason or Harrods man.

Peasants.

 

[D.P.]

I still don't buy it. I've seen all kinds of people who are quite obviously from different classes shop in all of the above mentioned stores.

I guess people are basing it on the area the store in question is located in, well that's pretty obvious isn't it though.

we are talking about averages. There is not a legal requirement, you aren't requested to show your wealth before entering a supermarket and ehnce people are free to shop where they like. But on average across all the ,millions of shoppers there are quite obviously different socioeconomic groups that different supermarkets aim to attract. Aldi doesn't try to attract the same customers as M&S.

 

[ennogs]

The average socioeconomic status of Aldi users will be different to Salisbury's users, that is just common sense. OF course there are no restrictions and people shop wherever they want to, but people with less disposable income will be buying cheaper products.

Not with everybody. I find a lot of people just shop at whatever is nearest. I shop at Morrisons only because it is a 10 minute drive from me. If it changed to a Tesco, Sainsbury, Asda etc I would still be shopping in there.

 

[RomanNose]

Yeah well, you guys might have your Waitrose snobbery, but I'm a Fortnum & Mason or Harrods man.

Peasants.

Why go to such lows? I get my food delivered by angels wearing bikinis on flying tricycles from a 3 Michelin star restaurant in central Paris.

 

[Scougar]

Yeah well, you guys might have your Waitrose snobbery, but I'm a Fortnum & Mason or Harrods man.

Peasants.

If I had more money frankly I'd not be shopping in general at supermarkets. I'd be getting most things (except basics) from an independent grocer, butcher etc. The basics I would likely get from a supermarket. Meat and veg quality is general rubbish in supermarkets. I shudder at the thought of tesco value meat. It's not really value at all, it's awful quality with excess water that then wastes away to leave less value than a higher price product.

 

[Strife212]

Not with everybody. I find a lot of people just shop at whatever is nearest. I shop at Morrisons only because it is a 10 minute drive from me. If it changed to a Tesco, Sainsbury, Asda etc I would still be shopping in there.

Well that's true with those 4, they are pretty much interchangable imo.

 

[PB94941]

Yeah well, you guys might have your Waitrose snobbery, but I'm a Fortnum & Mason or Harrods man.

Peasants.

My parents shop at F&M, stole some strawberry jam with champagne of them, tastes amazing.

 

[Dj_Jestar]

Many people including myself shop at whichever sells the food that we find the tastiest without caring for what shop it actually is. I imagine a lot more people do exactly the same or just go to whichever is closest because they're too lazy to venture further to the one they'd otherwise go to.

In places where we have a choice, such as London, there is a clear and blatant demographic for each supermarket chain

 

[Uther]

I think more than anything its a perception of 'class'. People think they are in a better sort of shop, so are willing to pay more for their bag of potatoes or tin of beans, and the supermarkets play on that.

 

[flibbage0]

Well that's true with those 4, they are pretty much interchangable imo.

In most cases yes, but I don't know the Sainsbury's bakery is quite hard to beat for supermarket bakery that is.

 

["andy"]

Iceland is better than Aldi? seriously?

word ! i cant think of anything that id enjoy from iceland. ever.

aldi is better than half that list

infact a fair bit of their own brand stuff is better than M&S/waitrose own brand stuff

 

[Dave]

Tesco for the lower middle class mondeo man folks and then at the top..

I drive a Mondeo and shop at Waitrose & Sainsbury's, not Tesco

It boils down to which is closest/most convenient; in Cambridge the choices are Sainsbury's or Sainsbury's local unless you're prepared to trek out further afield.

 

[Monkeynut]

I drive a Mondeo and shop at Waitrose & Sainsbury's, not Tesco

It boils down to which is closest/most convenient; in Cambridge the choices are Sainsbury's or Sainsbury's local unless you're prepared to trek out further afield.

Get back to Tesco where you belong.

 

[Morgoth]

Indeed supermarket class is very important, I was shopping in Waitrose the other evening with Mother and Father and we saw a dishevelled youth wandering the aisles wearing sweatpants and a crude t-shirt. Father had words with the manager and a crisis was averted.

 

[Orcish-Horde]

I will need to start using St George’s Market, supermarkets are all the same but they are convenient. Its about time I get the bulk of my shopping else where.