Microsoft launches their own social network

GravyMonster

GravyMonster

GravyMonster

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http://www.so.cl/

Just when you thought the whole social thing had been played out...

So.cl was launched over the last weekend. It’s a strange time to launch a product, particularly following the big Facebook IPO announcement. Apparently Microsoft wasn’t looking to make a big bang and are still refining their new service and how to position it.

...

But if you take a look at the panels bottom left: “Share your Search” and “Discover New Interests”; these hint at how Microsoft are trying to differentiate this new service.

If you sign up for the service how this works is clearer – you can see searches and comments being shared – or added to in a “riff” and tagging is also possible.
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http://www.smartinsights.com/digita...ft-quietly-launches-its-so-cl-social-network/

Microsoft's social networking experiment, So.cl, a site designed around sharing Web content pulled from Bing searches, is now available for all users. Launched in December and aimed at students, So.cl is not meant to compete with popular social networks such as Facebook, Google+, and Twitter. So.cl isn't a place to connect with friends and share moments from your lives.

Instead, So.cl is more like an image board where you post and share web-based content based on general interest categories such as cars, movies, and sports -- all of which is filtered through a built-in Bing search tool.

So.cl isn't for everyone and convincing users to fit this site into an already busy online life with Facebook, Google+, Twitter, and LinkedIn will be a tough sell for Microsoft.

Then again, So.cl doesn't appear to be a product built for mass appeal. The social network is still under the "Microsoft Research" banner and is very much a development project. You may find at times that links won't work, content won't populate your feed, and other functions will be limited. But if you're a hard core social networking fan and want to see what Microsoft is up to, here's a quick peek at So.cl.
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After the massive success of Google+ I can see why Microsoft felt the need to join in... oh, wait.
 
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Yay more social networks!.. I really don't have the time or patience to be that social, even on the interwebs. Facebook is all i need, unless it's for professional networking of course.

Would be interesting to see what they do with this though.
 
I was invited to So.cl in January. Unsurprisingly, I haven't logged in since then.
 
Apart from its nothing like Facebook/google+ and is purely a new bing feature to rate links and get advice. For example if you look up airsoft, then it'll show you any mate from say your Facebook who has liked airsoft, so you can ask them a question, share links or what not.
It seems like it should fit in nicely with the whole win8 mantra of sharing and cross linking. It's also Microsoft research department rather than full fledged support.

Microsoft's social networking experiment, So.cl, a site designed around sharing Web content pulled from Bing searches, is now available for all users. Launched in December and aimed at students, So.cl is not meant to compete with popular social networks such as Facebook, Google+, and Twitter. So.cl isn't a place to connect with friends and share moments from your lives.

Instead, So.cl is more like an image board where you post and share web-based content based on general interest categories such as cars, movies, and sports -- all of which is filtered through a built-in Bing search tool.

So.cl isn't for everyone and convincing users to fit this site into an already busy online life with Facebook, Google+, Twitter, and LinkedIn will be a tough sell for Microsoft.

Then again, So.cl doesn't appear to be a product built for mass appeal. The social network is still under the "Microsoft Research" banner and is very much a development project. You may find at times that links won't work, content won't populate your feed, and other functions will be limited. But if you're a hard core social networking fan and want to see what Microsoft is up to, here's a quick peek at So.cl.
Click to expand...
 
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Step 1: Login using Live ID
Step 2: discover bug

Yep its Microsoft alright.

buglj.jpg
 
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