I have a problem with this. I know the average age of listeners to radio 1 is 33 but radio 2 is aimed at the over 35 market with 8 out of 10 listeners being over 35 and the average age is 50.
If Radio 1 is aimed at the 15-24 group, where the hell is the station aimed at the 25-35 range? There isn;t one.
Therefore, the BBC are going to mess it up big style. They will probably fail at attracting thr "yoof" market but will mess up radio 1 so badly all the over 24's will go elsewhere. Radio 2 is too old for the 25+ plus so an entire chunk of the listening audience will not be catered for.
They should just do another station aimed at the 15-24 group. Leave Radio 1 with it's 33 old average audience, Radio 2 at 50 etc.