Too true. People are cursing AMD and Nvidia with their mouth, while their hands are busy opening up their wallet and handing the cash over. Like the GTX480 was launch at a ridiculously high price, and people refused to buy it (along with the exeggeration about the heat)...so what happened? They slashed the price...and it wasn't by only a little neither.
OCUK are also to blame
With their "what a bloody silly deals" the younger members, who live with mum and dad and have money to spend, are fodder for teh OCUK marketing team
absolute wet dream for them 

