Soldato
- Joined
- 8 Mar 2007
- Posts
- 10,938
They don't need to change their game until they are under threat - which at the moment they are not.
They are trying to get 8 models of Samsungs banned in the US, does that sound like a company that isn't worried about the compeition?
Apple market share in the phone market is dropping like a stone, they may still be making billions from the iPhone but that doesn't matter to the guy in charge of marketing when he's asked why they aren't making tens of billions anymore.