To the OP. It does seem low for that engine. In my 2.0TFSI Octavia VRS i can get 38/39mpg on a motorway run at 70mph and usually average 29-32mpg on my commute (some traffic,hills,30mph - 60 mph limits), very twisty and up and down.
In my 1.8 Civic that i had before i averaged 40mpg with mixed driving and could get 45mpg+ on a long run.
35mpg on a long run seems low for a 122bhp 1.4 turbo.
But its a small Town car and probably geared accordingly, sitting at 75 For long peridods Is quite fast for a 1.4, it may even be on boost. If he wants better mpg he will have to drive slower.