http://www.bbc.co.uk/news/business-20624857
Just seems rather stupid to be honest and nothing more than a cynical publicity stunt to appease customers. Have more respect for Amazon and Google for sticking to their guns.
Well if it stops them losing £xm a year in sales then I guess they have no choice.
Its a shame for them to have to stoop to such levels but it is easier to appease than educate the ignorant masses.