??
Sorry,but those prices were not typical of most retailers though,so trying to make the HD7970 look a £500 card,is really trying to be revisionist.
Plenty of cards were around £440 to £460 at many retailers. Early at launch they could be had for around £410 IIRC.
The more expensive cards did not sell well,and remember the criticism then??
Did many of us thought it was expensive for the price,yep. But then again many of us thought the GTX580 was expensive too compared to other cards like the GTX570 and HD6950.
So,the question has to be asked,why were you not complaining why the GTX580 3GB was that price, and why the GTX580 1.5GB was still priced the same as the HD7950 3GB?? Also consider that the GTX580 cards which could do surround gaming also were well above £400,ie,the Galaxy one.
Its funny how people make excuses for Nvidia charging high prices for older cards,and want AMD to undercharge for new ones.
So,perhaps you should whinge at Nvidia for not starting a price war when the HD7900 series launched,especially since 40NM costs were lower anyway. They paid for completed chips with Fermi,unlike now.
In the end,making excuses for Nvidia pricing,is why Geforce Titan costs £800+ it seems and is not nearer to £500 to £600.
I'm tellin' ya dude if you don't get out the jelly and ice cream and go around patting backs you're going to get it in the neck.

