Soldato
- Joined
- 30 Nov 2011
- Posts
- 11,522
it all started because of the TITAN
I think you'll find it all started with 7970... instead of being released at the same price as the previous generations top card price (GTX 580 @ £380-430), it was stacked on top - £490-£560
having already shown that people will over pay for a card that a few months later is available for £330, nvidia jumped right on board with 690 and then Titan


if anything, GTX 780 is still going to be cheaper than a 7970 was on launch day
