Skoda may have slightly over reacted initially, but once on the pavement, then as above, why not drive to the next dropped curb, no point bashing your tyres/wheels for no reason by driving off a raised curb if you can help it...
edit: That said, on looking at the vid again, the skoda did seem to be doing a bit of 'off roading', they could have come to a safe stop once on the kerb and then pulled off once the ambulance passed, instead of driving down what looks like a fair length of pavement, passed a dropped curb. So a bit of a common sense fail there lol.