Nvidia surprised the Titan outsold the year-old GTX 690 in just 3 months. We’re not.

Gregster · 18 May 2013 at 13:28

Suarez7 said:
Why? Just because you, I and some others can afford to spend that on a GPU, the majority can't. All this will do is send more and more people towards the new consoles and PC gaming will die off. You will probably be able to get one of the new consoles for less than a top end GPU. It's pure greed in my opinion, but if people are willing to pay it then I can see why they'll continue to keep high pricing.

Because it amuses me to see the same people (hence the usual suspects) whinging in thread after thread about the price and no matter what thread, they whinge about the price. I have taken a fair bit of stick, which is water off a ducks back to me. I couldn't care less what the haters think to be honest but it does make me smile knowing that they will be itching to jump in and type the same rhetorical crap about "Titan price is a joke and people who buy Titan's are idiots"

You have been here long enough to know these people and you should know that I am genuine.

If Nvidia price the new GPU's too high, people will not buy them. It is as simple as that and this happened on the 480 iirc. Priced at well ov er £400 and within a few weeks, was down to £300 or less.

Boomstick777 · 18 May 2013 at 13:28

Suarez7 said:
Why? Just because you, I and some others can afford to spend that on a GPU, the majority can't. All this will do is send more and more people towards the new consoles and PC gaming will die off. You will probably be able to get one of the new consoles for less than a top end GPU. It's pure greed in my opinion, but if people are willing to pay it then I can see why they'll continue to keep high pricing.

Agreed, Nvidia run the risk of out pricing themselves off the market. The Titan was marketed as a different sort of card kind of an exception, and carved a niche place for itself on the market. If they carry that extreme price tag onto where we would normally see $499 high ends it will be interesting to see how the majority of Nvidia fans will react. Only so many times you can burn customers

Final8y · 18 May 2013 at 13:32

http://www.overclock.net/t/1392296/...sold-the-year-old-gtx-690-in-just-3-months/10

Wucked · 18 May 2013 at 13:40

I'm not so sure anymore if they planned it like this, perhaps they really weren't expecting Titan to sell. But either way its too good an opportunity for Nvidia to raise prices for them to miss out on. Anyone saying that the market won't accept it is already starting to look wrong, 7 series will be the decider. The problem with the UK market is that it's become conditioned to accept constant price hikes. Its getting so bad its reached the point where after a quick whinge we just roll over and accept it most of the time. Meanwhile the people at the top of this giant pyramid scheme are busy masturbating in hot tubs full of caviar on their various super yachts.

Rusty0611 · 18 May 2013 at 13:49

Wucked said:
Anyone saying that the market won't accept it is already starting to look wrong, 7 series will be the decider. The problem with the UK market is that it's become conditioned to accept constant price hikes. Its getting so bad its reached the point where after a quick whinge we just roll over and accept it most of the time. Meanwhile the people at the top of this giant pyramid scheme are busy masturbating in hot tubs full of caviar on their various super yachts.

Not really - there's no way on earth a 770/780 at just under Titan pricing is going to shift at the same levels the the 670 and 680 did.

Nothing to stop them trying but in my informed opinion they won't sell that well.

Boomstick777 · 18 May 2013 at 13:52

Rusty0611 said:
Not really - there's no way on earth a 770/780 at just under Titan pricing is going to shift at the same levels the the 670 and 680 did.

Nothing to stop them trying but in my informed opinion they won't sell that well.

Agreed, run the risk of a backlash as well, i.e customers having enough and going with AMD or console lol.

Boomstick777 · 18 May 2013 at 13:57

That chart for most popular GPU's ^^ is it related to Unigine benchmarks? If so it's probably just totted up all the times Gregster has run the benchmark

Being serious with those figure it shows how niche the high end PC market has become, when the Titan is more popular than the GTX 660 / HD 7870. Very few buy high end cards and those that do are willing to pay anything it seems?

Maybe Nvidia is on to something, sell for as much as you can before the desktop market vanishes lol.

Gregster · 18 May 2013 at 13:58

Titan was aimed at a niche market. It isn't a normal card and as such, it isn't aimed at everyday gamers, it is aimed at multi screen users who want/demand high frames with high settings. Most of the people on here didn't just buy one Titan either, so that shows it was aimed at multi screen/ultra res users.

If Nvidia charge £700 for the 780, I firmly believe they will not sell. Even £500 will have people holding off. The mass market isn't Titan buyers, they want value for money. Brand loyalty will keep a few but if they take the pee, brand loyalty will only go so far.

Wucked · 18 May 2013 at 14:04

Rusty0611 said:
Not really - there's no way on earth a 770/780 at just under Titan pricing is going to shift at the same levels the the 670 and 680 did.

Nothing to stop them trying but in my informed opinion they won't sell that well.

They don't need it to, they merely shift their volume sales a bit further down the product range, but still at a higher price than before. It's a pessimistic view point I know, but in my defence I regularly read the news and its all bad.

Rusty0611 · 18 May 2013 at 14:06

Wucked said:
They don't need it to, they merely shift their volume sales a bit further down the product range, but still at a higher price than before. It's a pessimistic view point I know, but in my defence I regularly read the news and its all bad.

But the lower end products aren't as fast as what is currently available on the market... It just doesn't work. You'd have a period of a generation or two where sales slump because people aren't going to pay more for a lesser product over what they currently have... I don't think a company can really absorb that nor would they really want to?

Wucked · 18 May 2013 at 14:34

Rusty0611 said:
But the lower end products aren't as fast as what is currently available on the market... It just doesn't work. You'd have a period of a generation or two where sales slump because people aren't going to pay more for a lesser product over what they currently have... I don't think a company can really absorb that nor would they really want to?

I'm not trying to make assertions, but I can't help but lean towards the belief that Nv will try to exploit this in some way that is detrimental to our bank accounts. That's just the nature of capitalism.

spoffle · 18 May 2013 at 15:06

NirK said:
Why do people hype them up? I mean to be fair Nvidia is better than ATI... More expensive and worse value for money but they do make better products... I have owned many ATI and Nvidia and the Nvidia cards are always more reliable, run smoother and have less driver issues etc. You get what you pay for I guess... But I agree that Nvidia are being silly with pricing recently but all the people with too much money are buying cards such as titan and reinforcing this behaviour :/

What do you say to people who have all these issues with nVidia?

NirK · 18 May 2013 at 15:14

spoffle said:
What do you say to people who have all these issues with nVidia?

It is clear that AMD has worse drivers and less features / more issues, crashes etc. but are better performance for the money. Nvidia overall are better but over priced. Really you would be silly to argue with this.

Locky · 18 May 2013 at 15:26

NirK said:
It is clear that AMD has worse drivers and less features / more issues, crashes etc. but are better performance for the money. Nvidia overall are better but over priced. Really you would be silly to argue with this.

Lets argue, I have owned both

AMD a say 8 months ago I would agree about poor drivers, today I'm not so sure

Well Splattered · 18 May 2013 at 15:33

Did no one read the article? Its a cheap CAD design card that companies are buying instead of the more expensive alternative.

The fact the GTX Titan is essentially the same supercomputer part as the Tesla K20X means that it’s not just a card for gamers, but for the budding pro-graphics guys too. Having the ability to use the double precision floating point format, at speeds of around 1.3 TFLOPS, makes it one hell of a compute card.

And for less than half the price of the full-fat Tesla K20X

spoffle · 18 May 2013 at 15:42

NirK said:
It is clear that AMD has worse drivers and less features / more issues, crashes etc. but are better performance for the money. Nvidia overall are better but over priced. Really you would be silly to argue with this.

Based on what exactly? It only seems to be people who don't have AMD cards that say this. I've had plenty of nVidia and AMD cards and have had barely any issues.

A quick google search shows that the issues you described happen with both AMD and nVidia cards.
So again, what are your findings based on?

spoffle · 18 May 2013 at 15:44

Well Splattered said:
Did no one read the article? Its a cheap CAD design card that companies are buying instead of the more expensive alternative.

This should be clear to most people anyway, I could tell straight off that the main bulk of people buying Titan cards would be doing so because a Titan is more desirable than a K20X even with price taken out of the equation, as K20X cards don't even have any video outputs.

Gregster · 18 May 2013 at 15:45

Well Splattered said:
Did no one read the article? Its a cheap CAD design card that companies are buying instead of the more expensive alternative.

But 3DMark has shown that gamers/benchers are buying the cards. More people are benching Titans than 690's. That is not hard facts/evidence but it does give a common sense indication.

spoffle · 18 May 2013 at 15:50

Gregster said:
But 3DMark has shown that gamers/benchers are buying the cards. More people are benching Titans than 690's. That is not hard facts/evidence but it does give a common sense indication.

Not really. People who are buying them for CAD use aren't precluded from running 3D mark on them.

People buying them for CAD primarily are highly likely to be interested in games as well, hence my point about them being more desirable as they have video outputs and can actually be used as "graphics cards" unlike K20s.

People like yourself, who have Titans that don't do any CUDA related CAD work are likely to be in the minority.

Rusty0611 · 18 May 2013 at 15:55

Wucked said:
I'm not trying to make assertions, but I can't help but lean towards the belief that Nv will try to exploit this in some way that is detrimental to our bank accounts. That's just the nature of capitalism.

And those same reasons will stop them being stupid about the prices I think. We'll see. There's a point where sales will sharply drop off.... I think it's well below Titan prices.