Lol at Zeus. A10 surely implies an APU? And surely it far too early for a dual 290X.
Could be a dual card, looking back the 6990 was only a few months (about 3 irc) behind the 6970, 5970 was a similar thing where it was around 3 or so months behind the 5870. The 7990 was the odd one out of the bunch so maybe they're trying to get back on track with how they used to release dual cards.