** NVIDIA PRICE DROP: GTX 780 & 770 MASSIVE PRICE DROP!! **

It's not greedy it business, if you were selling a car and thought you could get £10,000 for it would you advertise it at £9,000
greedy business is greedy, and yes there's a point where you do make enough profit not to need to price gouge. If I owned a business and could make honest money selling something for a decent markup then I would, there's always a point where you go way over what you need to though and that is price gouging and greedy business. Businesses are designed to make money but most smart people realise that the cheaper you sell it (generally) the more you sell though so economies of scale can help with profit too. Are you honestly, as a pc gamer, going to complain or say you was unaware of steam sales? Cheap prices, profit. They wouldn't keep doing it if it lost them money. Also your logic missed a key point, from a business perspective it makes sense but from a consumer perspective what am I meant to think of a company that is already wealthy enough to not need to resort to those kind of practices trying to nickle and dime me for my money? Why would I choose to accept a big markup based on just the logic that they can get away with it? Despite it making sense from a business perspective (which only works if you forget to take in the whole picture) I wouldn't want to be a participant of price gouging and I believe it leaves a negative impression with consumers. I would only buy a NV product if it was worth the money, they try and jack up the prices while AMD keeps making them stay competitive and guess which I have the best impression of and will reconsider my choice with?
 
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As someone slightly newer to PC gaming, this is why i'm giving my money to Nvidia :)

He's talking about the driver problems nVidia had and didn't fix and continue to have, despite their fans' insistence that they have golden drivers.

Both nVidia and AMD have driver problems, but when nVidia have them, they can be hardware damaging, despite AMD's "bad drivers" as people would have you believe.
 
It's not greedy it business, if you were selling a car and thought you could get £10,000 for it would you advertise it at £9,000

It's greedy, that's for sure but it's based on other reasons.

nVidia's marketing generally comprises of shoving things down people's throats about how they're better than everyone else.

A lot of people just take such advertising at face value, which is why nVidia can get away with charging more money for less performance, or significantly more money for the same performance.

The reason why nVidia is being called greedy though, is because of what they've done. People will have you believe that the Titan is extremely expensive to produce, and that's why they released it with an £800 price tag.

Those people have fallen for nVidia's marketing. The Titan costs roughly the same amount of money to manufacture as the GTX580 when that was the top single GPU card out, as the specifications are very similar(specifications as per manufacturing costs, they have nothing to do with performance).

The same goes for nVidia's other GPUs based on GK104, this is where the rumour came from that the GK104 was a mid range GPU that nVidia pushed up to high end, because they were selling mid range (in terms of manufacture costs and die size) at high end prices.

To put it in to perspective, the top GK104 based cards (GTX 670, 680 and 770) cost roughly the same amount to produce as the GTX 560Ti did.

So nVidia have effectively doubled their prices on hardware compared to what they used to sell at, at the customer has been the only one to lose out on that. Why do you think the GK104 based cards suffer at high resolution with lots of AA?
 
Even if that was true (maybe it is maybe its not) the fact they could dress a mid Range product (GF104) that beaten AMD's then high end product the 7950 and 7970 (before AMD updated there drivers) and still consumer less power says a lot about the product AMD put out and the competitions.

Thats why when the R290X came out i was not surprised at all at the power/heat/noise it put out. The GK110 still stonks it in terms of efficiency. I do love the R290X bringing some competition to the high end again leading to a price war
 
Even if that was true (maybe it is maybe its not) the fact they could dress a mid Range product (GF104) that beaten AMD's then high end product the 7950 and 7970 (before AMD updated there drivers) and still consumer less power says a lot about the product AMD put out and the competitions.

No it doesn't, as you've misunderstood what I was saying. GK104 and the chips it was competing against, Tahiti, are within 10% of each other in terms of die size.

They didn't "dress a midrange product", as I pointed out in brackets it was midrange relative to nVidia's own cards of previous generations which were typically 500mm² chips.

The way you've phrased it (as do others) is that nVidia's got a chip at half the size that competes on performance.

Thats why when the R290X came out i was not surprised at all at the power/heat/noise it put out. The GK110 still stonks it in terms of efficiency. I do love the R290X bringing some competition to the high end again leading to a price war

Heat and noise aren't really a measure of much other than the cooling unit's ability to cool.

2 different graphics cards running at say, 80 degrees Celsius can be putting out significantly different levels of heat.

As for power consumption, it's about 15% higher than a Titan, which is no surprise considering the differences between them, I'd imagine the 16 VRAM chips would make for a large amount of that extra power consumption, along with the 512bit bus.

This is something most people don't understand.
 
On practically every review I've seen they mention the fact that AMD card coolers tend to make more noise, I know for a lot of people this wont matter as long as they're faster at the same price but I like to keep my PC as quiet as possible.
 
On practically every review I've seen they mention the fact that AMD card coolers tend to make more noise, I know for a lot of people this wont matter as long as they're faster at the same price but I like to keep my PC as quiet as possible.

Well right now they are reference, within the next month or a few months you'll start to see some nice sapphire msi asus gigabyte versions which will definitely reduce temps, noise and enhance performance. I'm holding onto my wallet until then! I know I wont be disappointed, but these 780's are tempting especially the HOF !!
 
keeping my eye on these prices... really considering upgrading my 580... question is... red or green? what will the 290 bring to the table vs the 780ti... sooo many unknowns haha
 
Massive drop due to 2 "new" cards are coming soon: GTX 780 "GHz edition" (chip refresh, GK110-300-B1) and 780Ti.

780 GHz is not a new card just a GPU refresh, some board partners are just marketing it as such and charging a premium for it.

Some 780's already use the B1 chip with no premium added. ;)
We stock them already. :)

Some manufacturers are just marketing that aspect, whereas others have changed the GPU without informing anyway - stealth mode.

We shall have an exclusive on a GHz WindForce card coming soon, the manufacturers marketing these cards are also charging a premium, so they cost more, whereas some just use the B1 at no surcharge.

For example our Inno3D 780 X3 Ultra is supposedly a B1 - WE ARE NOT GUARANTEEING THIS THOUGH, but reports on the internet claim it is.

B1 cores essentially do 1300Mhz, which most of the top line cards do any way. :)
 
As tempting as the new 780 price drop is after some hard long decisions i'm not buying one :(
I shall wait for 290, but more eagerly waiting for custom cooled 290x! looking forward to msi(lightning)/asus(matrix platinum)/sapphire(toxic) :D
 
Sorry but from your replies it seems you think I'm blind/stupid/illiterate, I KNOW the DSR is 14day FFS.
Excuse my while I go bang my head against a brick wall.

Is that what you call being incorrect?

Amusingly, the DSR isn't 14 days despite you KNOWing it.

The DSRs are 7 working days from the day after you receive your item.
 
Is that what you call being incorrect?

Amusingly, the DSR isn't 14 days despite you KNOWing it.

The DSRs are 7 working days from the day after you receive your item.

By law all e-tailors have to provide 7 working days for people to set up a DSR return from the first day you get your goods and 30 days to actually send the goods back to the company. However, OcUK accepts DSR applications up to 14 working days after you receive your goods, presumably with the standard 30 day postage time allowance
 
By law all e-tailors have to provide 7 working days for people to set up a DSR return from the first day you get your goods and 30 days to actually send the goods back to the company. However, OcUK accepts DSR applications up to 14 working days after you receive your goods, presumably with the standard 30 day postage time allowance

What OCUK offer isn't a DSR thing, it's a satisfaction guarantee.
 
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