Fox - I know it's hard for you to get your head around this - people buy new cars in this way because they want a new car, specified to their liking. They aren't bothered if it costs £xxk more, all they want is a new car every 3 years.
People don't always do/want the most cost effective solution.
I appreciate that and have pointed out twice that if you want new and are happy to pay then great. It's totally not my point.
My point was that the new option was portrayed as similar cost to the used option because the value of the payments over 4 years was the same for both cars, missing the huge final payment at the end of the new one.