Have a Dr friend who mentioned it to me about five years ago. They've known about it for a while but basically didn't release a lot of the info as they could see people were struggling with the five a day message. Thus didn't want to put them off by setting what seems like an impossible goal
It doesn't seem all that difficult. I've had 4 portions of veg and 3 different animals without even trying today (and only 1200 cals so far)
