Radio advertising

that CTR (Click through rate) is pretty low. I got over 20% click through rate on one of my recent campaigns which is pretty insanely good even if I do say so myself! Go for quality not quantity- reaching 129k people is all well and good but in all honestly if you are selling a niche, most will not buy.

The targeting is absolutely key, pick people who will be interested in your book or most likely to be interested based upon your purchase data (if you have it? Age/other purchase history/other interests etc) You only want to pay to put your ad in front of people who are likely to buy from you.
 
Facebook's targeting is so ridiculously good now that you can practically pick only to show your ad to ginger haired, dog lovers who like Stargate and have shown an interest in luxury travel on a tuesday.
 
You're not derailing the thread, I'm interested in any discussion to do with marketing my business. I make gates, doors, garden furniture and basically anything timber based. Tried eBay but things are so cheap I just ended up a busy fool trying to compete
 
Gonna look into it now but your reach figures are very scary. Even a 0.25% take up on that figure would give me sleepless nights lol
 
Seeing as you sell large items which might cost a fair bit to deliver, use Facebook to target people in a small local area first and maybe offer free delivery? For your advanced targeting then add in to the mix that it will be home owners who will buy from you so you are looking for the minimum age of a homeowner in your area, probably around 32+-ish

You could then go even further drilling down and target people who have expressed a 'like' in gardening or other activities- home improvement etc. You will soon get down to a group of people who are likely to buy your product. Set a budget- £100 or so- and see how you go. If it's going badly just stop the campaign, you will only be billed for what you have used.

As you can tell I am pretty converted to online advertising. It takes the guesswork out of your targeting and reporting is almost instant.

Am getting an early night now but if you need any other help just shout :)
 
R.O.S.S.I said:
Edrof I wouldn't say those stats are particularly impressive. What were you're targeting options?
Click to expand...

I agree. Certainly, I don't remember getting any discernible rise in sales otherwise I would have continued paying for advertising. I can't remember my targeting options as it was a while ago.
 
Going to try this on a garden chair and planter I make that will easily convert to flat pack so will spend the weekend sorting assembly instructions and packaging. I'll give you a shout if I need help on the targeting aspect of it.
 
Your ad is just as important as the targeting. People buy in to situations so don't just put a picture of a garden chair up, you need a pic with 1 person sat on the chair and one stood up talking to the person sat on the chair with an empty chair near them. This is why when they advertise a mortgage deal they don't just advertise the rate, they put a happy family sat on a sofa as the image/film.

The images on Facebook ads are pretty small so you may not have enough space to do that but you need to get a person in the ad if possible. If you can't do that, just make sure your ad is bold and colourful to stand out.
 
darreny said:
Has anyone used this for their business? If so did you get a good yield for pounds spent to pounds coming in from new custom?

Been offered 4 adverts per day for 6 months then reducing to 2 per day for 6 months for £100pm so signing for 12 month deal.

It's free for a dj to record some text, £95 for a more personal recording or £400 to include a jingle with lyrics specific to the business. Your thoughts on this would be appreciated as thinking about it I don't really remember any adverts without the jingle.
Click to expand...

As someone who works in advertising, some of my clients have expressed positive experiences using radio (much to my chagrin as a newspaper ad man). We have a steady stream of print advertisers who see good returns, and it's a bit more measurable (especially if you advertise online on a directory site where you can measure click through rates, bounce back etc). Putting a discount code in the paper or some sort of voucher helps measure actual sales to work out your ROI.

Perhaps a campaign that combines both avenues would be worthwhile, but for a joinery business I would go print where people will be looking for you. Radio works best for events. For business advertising you'll need more than 2 appearances per day.
 
You have to spend a bomb on radio in comparison to papers to get the same amount of recall in my experience. One ad in a weekly paper will give you immediate response, same sort of budget on a radio campaign won't even touch the sides..
 
If you can do the whole transaction online then Facebook is good. If they need to speak to you to place order, newspaper isn't a bad shout but much more expensive than Facebook.
 
Not read every post in detail, but based on what you make I woudn't have said Facebook advertising is a natural option is it?

Who's your target audience? I'm guessing your products aren't cheap if they're handmade so surely your audience is 30+, ABC? That's generally not the best demographic for Facebook, especially if any of your customers are over 50 which again I wouldn't be surprised be.

We use Facebook advertising too but for us it's much more effective - we do wedding photography and videography - and being able to target only people that are engaged is unrivalled vs any other form of advertising. Plus the relationship status is one of the few things on Facebook that people are most likely to update, whereas if for example you target people interested in gardening then you'll get slim pickings because not everyone who actually likes gardening will have that set as a like on Facebook.
 
What have your local paper quoted you? Even something like a 5x2 would at least get you in front of an audience (not much space to talk about your products though, so quality of response may not be as good). ROP advertising is cheap as chips so maybe look at that. Print advertising is immensely flexible with pricing so you should be able to negotiate a deal if booking long term.
 
You must log in or register to reply here.
Back
Top Bottom