Tech journalists may have covered the story but it was only game developers that succeeded in getting nVidia to open up GameWorks via internal processes, not an internet publicity war.
This sudden fascination by the PC hardware/gaming press (and readers) on Mantle, Gameworks, and other APIs really boggles my mind.
Most journalists don't truly understand what these things provide, how they work, what the disadvantages and advantages are to them. Instead they form opinions from the marketing materials and PR given to them by the providers of these APIs.
Then we get the readers on tech/gaming websites and forums like this who then think they have a valid opinion based upon this limited marketing information.
At the end of the day, the opinions of non-developers have absolutely no influence on the low-level implementation details of a game engine/game.
Thus, it is a waste of time and resources to have articles like this thread mentions or forum arguments over Mantle vs DX vs OpenGL as we can only put our trust in game developers to make the right decisions when it comes to these things.