It boggles the mind that amd seem unable to make a good cooler that is both quiet and dumps heat outside the case. There was a rumour going around a while ago that one of the cards (can't recall if it was 79 series or r29 series) supposedly had amd contacting multiple companies to design a stock heatsink for it and the best design would be on the card. Apparently turned out to be BS but all the same if amd are unable to do a good job of it, seems to be a move that they should give some thought to.
The difference between stock amd designs and stock NVidia designs is there for all to see, compare the cooler which started out on the 690gtx and had variations for the titan and 780 compared to what amd had for the 7900 series and forward to where we are today. The NVidia designs just seem to have much more thought applied to them, whereas amd seem content to use an annoying cooler design that should have been taken out the back and given a good kicking years ago.
"Cool", quiet and dump the heat out the back, that's whats needed and its about time amd took note of this instead of recycling a cooler that's long outstayed its welcome. They said the 6990 was cool and quiet, it wasn't. They said the 7990 was cool and quiet, it wasn't. Time to get the thumb out.
I get the impression that whatever department they have to predict on how thier products might be received by user and the media; they don't have the right staff in it or they ain't listening to their own internal advice.
Nvidia know whats what, that cooler works well, its well made and it looks great, it cannot be faulted.
Without even comparing AMD's reference cooler to Nvidia, just on its own merits it does not do a good job, and I feel the way it looks can be described as "A Little Tacky"
AMD should know enthusiasts take pride in their rigs, some ppl will go for Nvidia's cooler just because it looks good while AMD's looks like something from 2006.
And then the performance of it, they are used for CF. some ppl are going to be put off AMD multi GPU just because they don't like the only available cooler.
When then reviewers get hold of it, all they will say is "its hot, its loud, its crap"
Inevitably that gets twisted by Fanboys in into "AMD are hot, loud and crap"
How many times in here alone have members said "AMD are hot and loud" without qualifying the reference cooler.
All of these things are easily predictable by people who understand this market, how is it that seemingly AMD didn't predict any of this?
Give the job to me, i would never have let that cooler out the door on any GPU.
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