Yea.
As much as I think the new graphic cards from Nvidia is impressive in terms of power-consumption, I'm not very sure if the direction of efficiency over performance they took is the right way to go, especially...you know...graphic cards' performance is already lagging behind the development and progression of monitors resolution.
It's 2014 already and almost into 2015, and we are STILL using 1920 res as the reference benchmark. IMO graphic cards still only able to do 30-40fps in games like Crysis and Metro at only 1920 res is a bit of a joke. All the milking done by the companies over the years have come back to bite us in our rear with the coming of 4K monitors and (more or less affordable).