AMD Confirms 20nm Products Moved to FinFET, Warns on Q2’15 Earnings

[Meladath]

I just think at times AMD needs to hire some more competent marketing people and I mean in terms of strategy. The Fury X launch could just have been done better IMHO. If they had delayed it until stock was actually available,did another month or so driver optimisations and made sure that examples with the pump whine did not enter retail the overall impression of the company would have been better.

It's not the first time they have launched decent products but have bunged up on details all for the sake of maybe a month or so.

Let's hope they do a better job of the Fury launch!

Agreed. I mean just look at hawaii still. When the 970 came out everyone was absolutely sure that hawaii was dead as the 970 was better in every way with a pretty decent performance gap above hawaii with a very aggressive price point.

Now look at the benchmarks of hawaii/390/390X. Neck and neck with, and beating the 970 in a lot of games. You even find people on this forum recommending the 390 over a 970 even now that they are almost exactly the same price!

Yet every ignorant person seems to think all AMD cards are slower than NVIDIA cards, run hotter and use more power, just because the stock cooler on hawaii cards was completely terrible, while the 780Ti ran much cooler and had a decent performance gap. (Where the power rumour came from I do not know... 780Ti used like 25W less than a 290X)

Again compare it to a 780Ti now... 390(not X) is neck and neck, even beating it often just like the 970.... Absolutely insane given that even an aftermarket cooled 290X wasnt even close at 780Ti launch...

I like AMD as a company, but they are so good at screwing up potentially great products and launches, which then really have a MASSIVE effect on them for even years in the future. They need to time things better I think.

No one reviews a product 4 months down the line when everything is fixed and the product is just enough better that it makes it looks 5x better in the review, and people read reviews, then buy products. AMD suffers from that so much, they need to have better launches.

 

[andybird123]

No one reviews a product 4 months down the line when everything is fixed and the product is just enough better that it makes it looks 5x better in the review, and people read reviews, then buy products. AMD suffers from that so much, they need to have better launches.

but that is exactly the problem, AMD's biggest problem is the perception that their drivers are not as good generally as nvidia's, hence why nvidia can get away with charging a higher price for an "equivalent" performing product... to combat that, AMD release a new product and then all the reviewers say that they think the reason that it's not performing as expected is "because drivers", now yeah on the one hand ok, the product might get better with time and some driver love, but on the other hand it's a great big red warning sign that AMD couldn't get their launch drivers in to shape to show the product in its best light

all they are doing is feeding that perception

 

[Pottsey]

I just think at times AMD needs to hire some more competent marketing people and I mean in terms of strategy. The Fury X launch could just have been done better IMHO. If they had delayed it until stock was actually available,did another month or so driver optimisations and made sure that examples with the pump whine did not enter retail the overall impression of the company would have been better.

It's not the first time they have launched decent products but have bunged up on details all for the sake of maybe a month or so.

Let's hope they do a better job of the Fury launch!

You can say that again. For the first time in decades I missed a graphics launch. This thread is the first time I heard the name Fury in reference to graphics! What is worse is I follow all the big graphics shows. Someone's PR is doing a terrible job.

 

[Baboonanza]

If they didn't they would be handing the entire x86 market to Intel as MS are the only ones with the bargaining position to keep the X86 / X86_64 cross licence agreement in place.

If anyone buys AMD Intel are almost forced to continue to license agreement or become a monopoly and risk break-up as a result. Really the current situation is ideal for Intel as it avoids being a literal monopoly without suffering any real competition.

 

[Tom B]

If anyone buys AMD Intel are almost forced to continue to license agreement or become a monopoly and risk break-up as a result. Really the current situation is ideal for Intel as it avoids being a literal monopoly without suffering any real competition.

It'll be interesting to see what happens over the next 5-10 years with companies in mobile-space offering high performance CPUs. There's no reason a top-end snapdragon cpu wouldn't be enough for a cheap desktop/laptop. Hell, you could even OC it as in mobile devices they're passively cooled.

 

[D.P.]

If anyone buys AMD Intel are almost forced to continue to license agreement or become a monopoly and risk break-up as a result. Really the current situation is ideal for Intel as it avoids being a literal monopoly without suffering any real competition.

I agree with that, Intel can release mediocre updates at inflated prices and still make plenty of profits to give share holders AND pump back in to R&D so that they have a large safety margin. Intel could do a lot more damage to AMD if they wanted to but seems content to let AMD struggle on to avoid becoming a monopoly or getting a real CPU contender.

 

[D.P.]

It'll be interesting to see what happens over the next 5-10 years with companies in mobile-space offering high performance CPUs. There's no reason a top-end snapdragon cpu wouldn't be enough for a cheap desktop/laptop. Hell, you could even OC it as in mobile devices they're passively cooled.

I'm sure the low end will all be merged into mobile like SOCs. much cheaper and plenty of performance for desktop use, multi-media and casual gaming.

 

[D.P.]

More jobs on the cutting block :/

http://fudzilla.com/news/processors/38172-amd-prepares-another-round-of-lay-offs

I just hope the layoffs don't come from the R&D department, which is sadly often the case. That is a short term solution to keeps things stumbling along for another year but pretty much sets in stone the end of the company unless some miracle happens. I saw the same when i worked at Sun MS, loads of R&D staff laid off and years later zero innovation and viable products. The same happens with the company I work for now, we've gone form 12 engineers down to me, one other and an intern, plodding along struggling to keep what we have running.Bigger investments earlier would have forced a situation where we would either have scooped up a significant reject or gone bust in 6 months. Instead 2 years later we now have a competitor in the same market that is making significant inroads and we have the July paycheck left in the bank.

 

[Pottsey]

I'm sure the low end will all be merged into mobile like SOCs. much cheaper and plenty of performance for desktop use, multi-media and casual gaming.

Apple look to be going down that path. They just changed the software so new apps uploaded reconfigure for the CPU type. Intel, ARM, MIPS doesn't matter on the CPU. Apple can now swap CPU's at a later date and the software will run.

 

[D.P.]

Apple look to be going down that path. They just changed the software so new apps uploaded reconfigure for the CPU type. Intel, ARM, MIPS doesn't matter on the CPU. Apple can now swap CPU's at a later date and the software will run.

Yep, it really makes sense to be portable between CPUs. Linux has been like that for a long time and is part of its success.


Microsoft is a little unpredictable as they seem to go back and forth between big ARm supporters and ignoring ARM entirely.

Anwyay, even if windows remains unattractive for ARM CPUs i'm sure the future will just mean low power cheap intel x86 APUs for a vast majority.