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It makes me wonder how much of the £150 G-Sync premium is down to NVidia absolutely dominating the GPU market.
Nvidia needs Intel cpu/apu to run their cards, intel don't really need the cards and I would think gaming is quite small in Intel eyes.
I think Greg might have something. I think nVidia are getting to the point that AMD don't even matter that much any more in regards to competition and they're playing their own game in regards to increasing features/revenue etc (just like Intel I suppose).
A sad state for sure![]()
Its only a question of when not if that the AMD GPU division is sold off to Samsung.
Actually,these numbers are hiding something else:
http://jonpeddie.com/publications/market_watch
The desktop graphics card market is collapsing.
Predictable considering how badly they screwed up the Fury-X launch.
They could have launched an air cooled version for $100 less with a HD7990 style air cooler and that would have solved everything, the air version would be notably cheaper than the air cooled 980ti and the AIO version still notably cheaper than the AIO cooler 980ti.
However due to classic AMD management decisions we ended up with the no air cooled version so the AIO one gets compared to air cooled 980ti's and the result is a card that costs the same and doesn't perform better, gg AMD, gg >.>
It's like watching "special children" playing football, just a constant feeling of "what are you doing morons!!".
Following layoffs earlier in 2015, the company is working on additional cost cuts in order to bolster the balance sheet, even as the business appears to be collapsing. "As such, we find these types of large payments, once again, to be extremely distasteful," Rasgon stated.
The analyst believes that the size of these grants indicate that the management and the Board of Directors do not have the interests of the shareholder at heart, while viewing these grants as a sign that things are continuing to worsen at AMD.
"AMD is at a tipping point, with their core PC business under significant pressure from a weak market and increasingly poor competitive position," Rasgon added.
Read more: http://www.benzinga.com/analyst-rat...-executive-bonuses-unbelievable#ixzz3jLPLz9N7
Yes they do seem to have messed up with the launch pricing. The FuryX can and should sell well if it is priced a bit lower than a 980Ti since it doesn't really match it unless you are gaming at 4K. The Fury Pro should be where the 390X is priced and all other cards can sell much better if priced slightly lower than Nvidia equivalents. The Fury Pro competes with a gtx 980 but is priced at £450 when you can get a 980 for £380.
AMD needs to realise that their brand name is not as strong as Nvidia's so pricing must be lower than it's equivalents. Market share is more important than trying to move away from budget brand status at the moment.
they're either supremely confident that they have something coming that will rocket them back to success, or they are draining every last drop they can before it all falls over
Predictable considering how badly they screwed up the Fury-X launch.
They could have launched an air cooled version for $100 less with a HD7990 style air cooler and that would have solved everything, the air version would be notably cheaper than the air cooled 980ti and the AIO version still notably cheaper than the AIO cooler 980ti.
However due to classic AMD management decisions we ended up with the no air cooled version so the AIO one gets compared to air cooled 980ti's and the result is a card that costs the same and doesn't perform better, gg AMD, gg >.>
It's like watching "special children" playing football, just a constant feeling of "what are you doing morons!!".