I'm not a fan of Star Wars (neutral), but I think it's disgusting that the church attempted to use Star Wars as a vehicle to draw masses to the faith.
That's the same for any religion, monotheistic or otherwise. And that's with any big franchises, so I would be unhappy if they tried it on unsuspecting fans of Harry Potter, Bond, Doctor Who, Hunger Games, Despicable/Minions, Ice Age, Disney etc.
I won't be preached, end of. It caused problems for me at my last workplace, and sackings soon followed. (and we folded lol)