Like several others have said, I can't vote on the poll as neither option are apt.
I see nothing wrong with the photo, but I wouldn't have taken it.
I also wouldn't share any intimate moment on social media, but see nothing wrong with this couple doing so, provided they both agreed on it, if that's want they want. I'm not a social media fan, but if they are, that's their business not mine.
The moment it shows might be powerful but I don't find it an appealing photo. The Kelly Bannister one, on the other hand, shows much the same emotion but is a far more artful expression of it. That photo probably has commercial value, if they chose to utilise it.