It's not a mid range card though is it. It's very much a high end card and everyone knew it would be at least £500 but £630 is taking the biscuit.
It's a mid range card. If this was released during the Fermi, it would be called a 560Ti. All that Nvidia has done is change the name so people think they are buying a high end card.

I'm confused. Since when were the 980 cards mid range? The 970 was low end then? What about everything below that? Entry level?
.Hi there
Also to clarify our FREE shipping offer voucher code also extends to both Saturday and Sunday delivery for UK mainland.![]()
So that means we could get delivery for Saturday?

I'm confused. Since when were the 980 cards mid range? The 970 was low end then? What about everything below that? Entry level? That makes no sense.
Yes if you order a card SHOWING IN STOCK! Or even Sunday if you select that option, FREE OF CHARGE with the voucher code.![]()

What's the voucher code?![]()

Sign upto our e-shot and you will get it.![]()

Signed up several times with different accounts and haven't gotten it![]()

On top of this, they've slapped a whopping great premium on a basic reference card, which is only going to allow AIB's to charge more for their custom cards! The whole thing reeks of greed.
You'll get people arguing that it IS a top high end card though, because it's the fastest card you can currently get... well duh! Doesn't change its overall tier position in their line-up with the 1080Ti inevitable in 6 months or so (maybe sooner if VEGA gets brought up). It's no different to the 980 in that sense. Going to be interesting to see people try to defend the £800+ price tag the 1080Ti gets slapped with when it's released, then the £1K+ when HBM2 cards arrive on the scene.![]()
It's a mid range card. If this was released during the Fermi, it would be called a 560Ti. All that Nvidia has done is change the name so people think they are buying a high end card.