Please show me these other non canned tests. I've had a look at that H one and can see nothing to indicate what or how they tested in this title, unlike PCGH who go into specific detail. Given that it's more likely the built in test was used wouldn't you agree? And please, you really need to wipe away your tears over the speed of the 980Ti being used. As many, many people have pointed out, it's a perfectly valid representation of the speed the vast majority of TI's will be running at, just like the Fury clocks represent the average speed most of those will be at.

Surely, enthusiast aimed tests should be giving real world numbers?

I'm happy to let individuals look at all of this and come to their own conclusion, you, for some reason seem almost desperate to lead people to yours.
Now we have got to the bottom of that. Lets see if we can clear up all your previous FUD storms in this thread. Hows the 'Pascal cant release this early', 'No chance of releasing before AMD', 'No chance of using GDDR5X' and finally that ludicrous FUD attempt at the HDMI support, that you dug up a 3 year old article written in Frence regarding a Sony projector working out for you?
HDMI was purely because there is nearly no official information about hdmi b, so sue me for using that.
Second, I linked to the same damn website you are using with non canned benchmarks, pcgamehardware or whatever it is. The review of effectively episode 1 of Hitman showed a Fury non pro beating a 20% overclocked 980ti in DX12..... take off the 20% overclock and how much slower will the 980ti be, considering the Titan X is at stock and absolutely miles behind the 980ti, it's a relatively good barometer of where 980ti performance would be.
The very website you are using and praising for not using canned benchmarks, shows a Fury pro at stock beating a significantly overclocked 980ti in the very game you are complaining about canned benchmarks. The website you are using as proof, shows AMD with a fairly significant performance lead in Hitman. The benchmarks you linked to were episode 2, the 980ti has for all intents and purposes, identical performance as the launch performance review, but moving from a Fury pro to a Fury X dropped performance a bit over 10%, though in that review they specifically state they used a higher quality, lower performance setting in AMD drivers and don't state the settings as clearly as in the earlier review. Maybe AMD put out a set of drivers that didn't do well in Hitman, maybe the earlier drivers and maybe the next drivers also would put performance back where it was.
But the very website you are using to claim Nvidia are way ahead in the actual game in fact said a stock Fury Pro beat the overclocked 980ti.
http://www.pcgameshardware.de/Hitman-Spiel-6333/Specials/DirectX-12-Benchmark-Test-1188758/
That shows Titan stock getting 30.8fps at 4k, 49.9 at 1440p, 67.1 at 1080p, a 390x beats it by between 5-12% or so depending on resolution.
980ti overclocked to 1380Mhz, 36.7 at 4k, 59.2 at 1440p, 76.2 at 1080p.
Fury non pro at stock, 38.1 at 4k, faster, 58.6 at 1440p, just behind, 75.4 at 1080p, just behind.
So once again the very website you are using, says a Fury non pro is beating the overclocked 980ti at 4k, the Titan without a 20% overclock is, oh, would you look at that, about 20% behind the 980ti at 4k/1440p. Looking at Fury stock to Titan X stock, is the same gap every single other review shows, canned benchmark or not.
EDIT:- Further more, you bring this up and hint at conspiracy theories and canned benchmarks doing AMD a favour, but you outright refused to even acknowledge that a big overclock vs stock cards would give different results. Look at the stock Titan vs an overclocked 980ti, the gap is huge for cards that often perform very similarly. If AMD had a 15-20% lead on one site with all reference cards, then you look up another site and it's got nvidia cards overclocked by 20% and the gap is much closer, you attribute this solely to not being a canned benchmark and absolutely refused to acknowledge that overclocked cards make a huge difference.
It's entirely valid to say Fury X doesn't overclock as far and this might be what you get, though if you overclocked a Fury X it would close the gap and the 390x which overclocks better would still do well in it's price bracket but the fundamental point stands. AMD cards are performing excellently according to the very website you are insisting say Nvidia are blowing AMD away in this game. a 390x beating a Titan X comfortably in a non canned benchmark.
Oh I also forgot to say the 390 non pro beat the Titan X as well at 4k/1440p and the 980 overclocked to 1316Mhz is being beaten by a lowly 290x.