Radeon RX 480 "Polaris" Launched at $199

[kalniel]

They will if they stop selling and people buy 480s instead

But you missed an important condition: AND there are stocks left to clear.

nVidia stopped making 970/980 series cards a while back. They've probably already sold nearly all their inventory to retailers, so there's no need for further cuts to come from nVidia. The retailers on the other hand might need to clear old stock.

Now there are probably all sorts of complicated buy back/discounting credit type things that go on at this and other stages in a product's lifecycle that might mean that retailers could ask nVidia for some credit back on the price they paid for 900 series stock which is now sitting around, which could then be used to help justify cutting their shop prices further. I wouldn't know. But a retailer like OcUK that has a very good relationship with distributors/manufacturers is more likely to bend their ear.

 

[tavtavtav]

I suppose that makes more sense than giving the reviewers actively "nerfed" drivers. (As long as the reviewers know exactly what's up)

 

[fs123]

I don't think nvidia has or will have any real incentive to cut 900 series prices further.

Would anyone in their right mind buy a 970 or 980 if the RX 480 matches or beats a 980? Mind boggling if they do.

 

[HardStyler3]

this may or may not have been overwatch 4k as max settings x)

https://www.youtube.com/watch?v=933LBq34y8I&feature=youtu.be

 

[Geck0]

I'm well aware of what the 480 is being marketed/targeted at. I've NEVER been one to assume it would aspire to 1070-levels of competitiveness.

But you haven't explained how borked pre-release drivers help achieve this.

Yes I did, read up a bit. It's poker.

 

[CAT-THE-FIFTH]

Specific use being the important word.

 

[tavtavtav]

Would anyone in their right mind buy a 970 or 980 if the RX 480 matches or beats a 980? Mind boggling if they do.

Nvidia having already cut the price and stopped production so may not cut furthert and then leave it up to the stores whether they want to play the long game or not.

I would personally keep my existing stock and their current prices for a while drip selling and slowly depleting at as high a price as I can. Then after a while, throw in special deals if stock absolutely won't go. (Save some for stuff like black Friday/christmas/end of summer etc to generate traffic and buzz for more profitable goods).

I expect SLI or the naive or whatever obscure reason will keep the cards selling.

Disclaimer: when it comes to retail I have no idea how these things actually work and could be stating a plan for failure.

 

[henson0115]

this may or may not have been overwatch 4k as max settings x)

https://www.youtube.com/watch?v=933LBq34y8I&feature=youtu.be

runs pretty well if its truly 4k at max settings

 

[Geck0]

Yeah pretty much, sorry mate you'd go broke.

 

[Gregster]

Back on the Hype train guys.

 

[Seanspeed]

Yes I did, read up a bit. It's poker.

Again, GP106 doesn't have an imminent release, so this makes no sense. I dont understand at all what you think this game of 'poker' is actually accomplishing specifically.

So no, you haven't actually explained it.

It seems like a half-cocked theory that sounds good on the first pass, but then doesn't hold up whatsoever once you actually look at it critically.

 

[Geck0]

Again, GP106 doesn't have an imminent release, so this makes no sense. I dont understand at all what you think this game of 'poker' is actually accomplishing specifically.

So no, you haven't actually explained it.

Then I honestly can't, sorry not trying to be disrespectful but I can't break it down into simpler terms or paint the picture any more eloquently than I have already. You either see it or you don't. The share price will be the ultimate adjudicator.

 

[Gregster]

Again, GP106 doesn't have an imminent release, so this makes no sense. I dont understand at all what you think this game of 'poker' is actually accomplishing specifically.

So no, you haven't actually explained it.

It seems like a half-cocked theory that sounds good on the first pass, but then doesn't hold up whatsoever once you actually look at it critically.

If anything, AMD would have created drivers with improvements but they are certainly not holding back on those drivers, as it would be the stoooopidist thing ever. You wouldn't ever purposefully cripple performance before a card is launched, as leaks will happen and you will make your card look less capable than it is. Nobody in their right mind would do that.

 

[RavenXXX2]

Reviews 29th then.

 

[Seanspeed]

Then I honestly can't, sorry not trying to be disrespectful but I can't break it down into simpler terms or paint the picture any more eloquently than I have already. You either see it or you don't.

You haven't broken anything down at all. It's not that I dont understand your words. I do. But it's a total surface level theory.

 

[Geck0]

If anything, AMD would have created drivers with improvements but they are certainly not holding back on those drivers, as it would be the stoooopidist thing ever. You wouldn't ever purposefully cripple performance before a card is launched, as leaks will happen and you will make your card look less capable than it is. Nobody in their right mind would do that.

They would and they have previously. In this scenario what have they to lose? Pascal stock is almost nonexistent and price gouging is rampant. Why show your hand when nVidia can sacrifice margin on the 970, 80 & Ti to pee on the campfire? Or give them a head start to respin the 1060? You are looking at the wrong motivators mate.

 

[Seanspeed]

If anything, AMD would have created drivers with improvements but they are certainly not holding back on those drivers, as it would be the stoooopidist thing ever. You wouldn't ever purposefully cripple performance before a card is launched, as leaks will happen and you will make your card look less capable than it is. Nobody in their right mind would do that.

Especially because I dont get what benefit it brings. Misleading Nvidia for a couple weeks? So what? What does that change for Nvidia? It's not like GP106 is being released in a couple weeks and their target performance and price are set in stone.

And frankly, I'm betting that several of the performance leaks WILL turn out to be true and will put it right around 390X-level, maybe a tad better, just as tons have been expecting all along, meaning any 'trickery' by AMD with borked drivers will have been for nothing.

It also assumes that Nvidia truly are in-the-dark, even with all these 480's already out in the wild. Which strikes me as unbelievably naive with a company like Nvidia's power and reach.

 

[Geck0]

You haven't broken anything down at all. It's not that I dont understand your words. I do. But it's a total surface level theory.

Then I guess we agree to disagree - I've said my bit and as I've said, let the market sort out who's correct.

 

[Geck0]

Especially because I dont get what benefit it brings. Misleading Nvidia for a couple weeks? So what? What does that change for Nvidia? It's not like GP106 is being released in a couple weeks and their target performance and price are set in stone.

And frankly, I'm betting that several of the performance leaks WILL turn out to be true and will put it right around 390X-level, maybe a tad better, just as tons have been expecting all along, meaning any 'trickery' by AMD with borked drivers will have been for nothing.

It also assumes that Nvidia truly are in-the-dark, especially with all these 480's already out in the wild. Which strikes me as unbelievably naive with a company like Nvidia's power and reach.

You finally got there and you didn't even realise it.

 

[Gregster]

They would and they have previously. In this scenario what have they to lose? Pascal stock is almost nonexistent and price gouging is rampant. Why show your hand when nVidia can sacrifice margin on the 970, 80 & Ti to pee on the campfire? Or give them a head start to respin the 1060? You are looking at the wrong motivators mate.

Why show your hand? Well they are not competing with NVidia this time for a start. They are targeting the entry level GPU with the moniker of being VR capable etc and any leak that has performance below par is a nail in the coffin. It would be suicide to send out drivers that cripple performance purposefully and like Sean said, I would bet money that NVidia have a RX 480 and AMD have a 1080 and 1070.