this, we had an update which improved 390 performance as there were some issues early on.
That's the point im trying to make though I kind find the new ones. I think digital foundry did with both cards the same now.
http://www.guru3d.com/articles_pages/nvidia_geforce_gtx_1080_review,16.html
That one is a 1080 review so after the fix. 390 is actually ahead there.
Trouble with AMD is they are often behind on release and it gets fixed in peoples mind from that point which is best.
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