• Competitor rules

    Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.

ASUS To Raise Prices In The UK By 9%

Greebo said:
sounds cards still far superior to onboard sound although onboard has improved a lot over the years.

but your dont get the same high quality components used on the boards as the cards. There is good reason Asus's top sound card costs £175. You dont find they fit £175 of sound circuitry to their £200 boards

Although that board you linked to comes pretty close, as good as it gets, but I presume that is their top of the range board???
Click to expand...

Often routing for the traces is a bit of an after thought with onboard sound and you end up with longer than ideal traces and/or bad layout with regard to transmission lines, etc. also what saddens me with onboard audio is you'll see like a decent audio processor but then coupled up with a ropey DAC or they use a nice DAC but a barrel scraping c-media processor, general purpose capacitors in the signal path and/or cheap and nasty op amps, buffers or drivers.

Many of the better external DACs are hard to beat these days as they are often built around the PCM179x which does very well for consumer grade and you really need a specialised high end part to beat.
 
Gerard said:
Asus really do know how to extract the urine, their reference cards are already overpriced even though they're no different to any others. Makes me wonder how this company managed to stay afloat considering they tack on premiums to everything they sell.
Click to expand...

They got reviewers in bed with them, to fool people into paying extra for asus.

Only recently that uk based oc youtuber guy gave the asus 1060 card that cost almost as much as I paid for my 1070 a performance award.
 
chrcoluk said:
They got reviewers in bed with them, to fool people into paying extra for asus.

Only recently that uk based oc youtuber guy gave the asus 1060 card that cost almost as much as I paid for my 1070 a performance award.
Click to expand...

OC3D, doesn't surprise me everything he gets from asus he's fawning over, and they just happen to sponsor the channel. Every video has an asus logo in the intro.
 
h4rm0ny said:
This is across their entire range - laptops, monitors, everything. I imagine that there is a direct sales channel to Europe. In fact, I'd be very surprised if there isn't. In either case, RRP is going up on any products priced in £'s and OCUK buying GPUs in dollars isn't going to change that. If OCUK think they can undercut that on some products (e.g. GPUs) by buying from the USA, then I'm sure they will. Though as Gibbo has indicated, they've already had to raise prices because of the Brexit vote as you don't get as many dollars per pound as you used to. In either case, this affects Asus products retail price in Europe across the range, not just Gibbo buying products in dollars. The article on Digitimes indicates Asus avoided a loss by hedging so they must have a European sales channel (which would logically be affected by exchange rates).
Click to expand...

yes i get that but as i said, ocuk and others buy direct from asus in dollars as they do many other manufacturers as thats just what they work in. so they arnt any worse off. now if your buying direct from asus in the uk fair enough but if any of asus's products go up 9% on ocuk its pure profit for asus and nothing else.
 
Greebo said:
Agreed some people won't buy anything but Asus no matter the price. Look at all those people still waiting for the Asus Strix 1080?
Click to expand...

Ermmm.... I'm still waiting for my strix because I paid £620 for it. I'm not about to get bent over a second time just because ASUS are useless.

scrivz69 said:
I don't buy Asus so it can cost as much as it wants for me, plenty of other decent brands about who don't over charge.
Click to expand...

They will do. Asus rises the ceiling and everyone else creeps up
 
Will_ASUSUK said:
Unfortunately, we cannot control retailer pricing strategies, a huge number were pre-ordered so they are raising price to match supply and demand. That is well above our SRP. Regards.
Click to expand...

Supply and demand? What supply has there been? Seriously, we need some updates on the Strix OC because it's an absolute joke!
 
Right now its at $1.31, down about 10%.

you have to wonder if when it goes back up to $1.45 will there be a 9% reduction in price again?
 
Maybe retailers will just stop stocking Asus stuff. It's massively overpriced already and it's not like your paying the extra for better quality or service. Asus is one of the worst when it comes to RMAs...

Most of Asia has a weak currency, but they don't pay £800 for a 1080 lol
 
Last edited:
If they rip us off then people won't buy, amazing you can buy a copy of windows for about 7 quid in certain parts of the world and look how much it is here lol.
 
Nasher said:
Maybe retailers will just stop stocking Asus stuff. It's massively overpriced already.
Click to expand...

Yeah i don't get it.... my 970 has a fantastic cooler, custom 300 Watt 6+2 phase PCB, overclocks past 1600/2100 for benchming, 1550/2000 for 24/7 gaming at sub 70c and quiet..... Cost £60 less than the Asus equivilent.

I doubt the £60 more Asus does anything better than mine, in fact i don't think the cooler is as good.
 
You must log in or register to reply here.
Back
Top Bottom