Been travelling in the car a lot lately to and from south Wales (that's a long way when you're a northener!) and on the way I heard several adverts for Dacia cars - nothing especially unusual, or exciting there.
The 'problem' I had was that I didn't realise they were actually advertising Dacia cars at first, because the advert called them "Da-cha" - as in "cha-cha"
Now here's the thing. No-one in the UK has ever pronounced 'Dacia' as 'Da-cha' for several reasons. One is the way we form our words phonetically, so the written 'Dacia' would be pronouned "Day-see-ah"
The bigger, slightly more glaringly obvious fact, is that for the last ooooh, 10 years perhaps, 10-15 MILLION people in the UK watch a humorous motoring show called Top Gear, which regularly features comments and remarks about the glorious 'Day-see-ah' Sandero, and occasionally the Duster!
Am I missing something here? I've no degree in Marketing I grant you, but this is a monumentally stupid waste of vast amounts of free advertising, by ignoring these people who already know what a 'Day-see-ah' is?
The 'problem' I had was that I didn't realise they were actually advertising Dacia cars at first, because the advert called them "Da-cha" - as in "cha-cha"
Now here's the thing. No-one in the UK has ever pronounced 'Dacia' as 'Da-cha' for several reasons. One is the way we form our words phonetically, so the written 'Dacia' would be pronouned "Day-see-ah"
The bigger, slightly more glaringly obvious fact, is that for the last ooooh, 10 years perhaps, 10-15 MILLION people in the UK watch a humorous motoring show called Top Gear, which regularly features comments and remarks about the glorious 'Day-see-ah' Sandero, and occasionally the Duster!
Am I missing something here? I've no degree in Marketing I grant you, but this is a monumentally stupid waste of vast amounts of free advertising, by ignoring these people who already know what a 'Day-see-ah' is?