Click Bait

Not sure I'd say significantly as impressions don't pay nearly as much as if you actually click.

Although I have a Google ads background. Not sure how much you get paid for impressions with these clickbait advertisers.

Relativly low. A client I had switched to these things as their site is relativly techy as such lost a large amount of revenue when adblocker became widespread. ~15% of what Adsense gives for impressions which can be quite high depending on niche.

Problem with Adblock is while it may block the annoying ads the only ones that will actively try and get around it are going to be the ones with malware/scammy things. Legitimate publishers don't tend to bother. Iirc Adsense actually prevent you from circumventing adblockers or even asking the user to turn it off.
 
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Don't forget this one!
 
The industry can complain all it likes about adblock, but with autoplay videos (always set really freakin loud) pop up tabs screen overlays and ads highlighting every other bloody word in an article they've done it to themselves.

Not gonna lie modern advertising has become somewhat of an immoral industry tbh, all of this tracking bs and in your face tactics.
 
On these click baits why do they spread the "articles" over 10 pages or whatever of few paragraphs? I never click them these days.
 
Damn buzzfeed and 'sponsored content' can all do one.

I used to enjoy a nice list but everything these days is top 5 this and 7 ways to do that, and the awful 'you'll never believe what happened next'.

No I am not going to click next page 20 times for your 'article'.
 
Brilliant way to check you had PPI!!

Rich people don't want you to know this!

You'll be amazed what Kate Winslett looks like now!

Amazing trick to get £10 life insurance

People can't stop playing this game!

And on and on and on
 
The one I hate most now is those mobile scroll split page ones. Happily scrolling away blam ad and redirected :(.

And the inevitable "Safari has reloaded this page as it crashed".
 
Cannot stand it. Click bait is for morons. Unfortunately, the rest of us still see the titles even if we don't click the articles. The sad thing is even the BBC do it on occasion.

Facebook has the right approach, apparently it is going to adjust its algorithm to give much lower priority to links with headlines that don't tell you anything about the article.
 
I find it equally irritating when news channels (ITV, BBC, C4 are all guilty of this) start talking about a much smaller news story and then finish up with "and checkout our website/twitter/facebook" to find out what happened. /ragequit.
 
But have you ever thought - how much effort goes into these aggregator sites, code that changes localisation of the title, cheats google bots, posts links to social media, and then just like with email spam - you end up with generic copy written ball sacks that nobody would actually click through and buy anything. It's kind of like harvesting all those addresses, hacking all those email servers to bounce your mail through, circumventing all of those spam filters... just to send you generic quote from Dickens with massive P1LLS CHEAP! link in the middle that looks like 5 year old formatted it. Who the ef would click that and buy anything? Customer acquisition costs are insane with these people.
 
Facebook has the right approach, apparently it is going to adjust its algorithm to give much lower priority to links with headlines that don't tell you anything about the article.

Isn't that just going to affect people/companies with lots of followers posting spamming stuff on their feeds. Like George Takei and his regular click bait articles - a crack down just affects his revenue.

I'm not sure facebook will be cracking down on its own paid advertising - i.e. the sponsored ads that appear in the news feed and on the sidebar.
 
But have you ever thought - how much effort goes into these aggregator sites, code that changes localisation of the title, cheats google bots, posts links to social media, and then just like with email spam - you end up with generic copy written ball sacks that nobody would actually click through and buy anything. It's kind of like harvesting all those addresses, hacking all those email servers to bounce your mail through, circumventing all of those spam filters... just to send you generic quote from Dickens with massive P1LLS CHEAP! link in the middle that looks like 5 year old formatted it. Who the ef would click that and buy anything? Customer acquisition costs are insane with these people.

Thing is it must work and work well or they wouldn't bother. Scary really.
 
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