Boohoo, some people get loud/broken samples, doesn't change basic facts. Look up any review, the Fury X was significantly quieter than every other reference card available, simple as that. If it required an AIO to be cooled well, it would have run at 85-90C with the AIO thus showing it would run above that with an air cooler. Running at 50C load with an AIO and 65-70C on a Fury non X with air, doesn't denote the need for watercooling/AIO. Watercooling/AIO is an option that AMD chose to put on the Fury X nothing more or less.
https://www.techpowerup.com/reviews/AMD/R9_Fury_X/30.html
32dba loud compared to 42dba for a 980ti. 10dba equates to just over 2 times the noise iirc, 10 times the noise power but 2 and a bit times the perceived noise level.
http://www.anandtech.com/show/9390/the-amd-radeon-r9-fury-x-review/25
43dba vs 51dba for the 980ti (keep in mind different noise testing equipment, different rooms tested in and different distances from the card tested. The key is consistency between tests on the same site and difference between the cards in any giving testing situation. Saying the card is loud is simply ignoring all evidence. People got dodgy pumps due to a production issue on MSI (IIRC) pumps but afaik was fixed and replacements were available for those who wanted them. The card itself is significantly quieter while running 20-30C cooler than the 980ti depending on the review.
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