Speaking with a couple of friends of mine that manage gyms, they say that at least 70% of their income comes from members that don't turn up..
As far as i see this causes a few problems
1) No incentive for the Gym to advertise the benefits of why they joined
2) Technically having too many members on the books than the gym could handle if all turned up regularly
3) Taking money out of peoples pockets for a service they are not receiving
Now i understand that if you sign up to a service and decide not to use it, then it is your fault.. You will continue to be charged regardless..
But are we creating a system of gym's that don't care about public health, one that does what it can to attract new members but not retain the continued return of its current members? Should a system not be put in to place to automatically start a withdrawal process of a member if they are absent for say 2-3 months, in that process a customer retention agent with the gym contacts the member to ask if they wish to cancel?
Give them offers for returning if they do choose to cancel, and if not tell them the benefits of being a member, and try and convince them to come back?
I just believe the current system is seriously flawed.. Any thoughts?
As far as i see this causes a few problems
1) No incentive for the Gym to advertise the benefits of why they joined
2) Technically having too many members on the books than the gym could handle if all turned up regularly
3) Taking money out of peoples pockets for a service they are not receiving
Now i understand that if you sign up to a service and decide not to use it, then it is your fault.. You will continue to be charged regardless..
But are we creating a system of gym's that don't care about public health, one that does what it can to attract new members but not retain the continued return of its current members? Should a system not be put in to place to automatically start a withdrawal process of a member if they are absent for say 2-3 months, in that process a customer retention agent with the gym contacts the member to ask if they wish to cancel?
Give them offers for returning if they do choose to cancel, and if not tell them the benefits of being a member, and try and convince them to come back?
I just believe the current system is seriously flawed.. Any thoughts?