I think you'll find they still feature racing cars, drivers(you mentioned one in your previous post) and pilots etc.. in modern watch adverts today. When that guy did the highest parachute drop from the edge of space not so long ago a watch company, Zentih, were keen to get him wearing one of their watches and sponsored him, they were keen to put some marketing fluff about 'extreme conditions' too:
http://www.zenith-watches.com/en_en/icones/felix-baumgartner
That was in 2012, same sort of marketing you're talking about....
And if If you want 'guy looking sharp in a suit' then that isn't exactly new either:
I am interested if you've got an example of say Rolex's or other similar watches being advertised using pictures of miners? That was your original claim:
Where as I've now shown that 10 years before quartz we had the Moon Watch from Omega, that before Lewis Hamilton advertising watches we had Sir Malcom Campbell breaking the land speed record in the 1930s and also that men in sharp suits isn't something new either.