Problem is though this late in the day even if they position the price well for bang for buck they aren't going to be making the sales volume needed and that is going to have an impact internally whether direct funding or resulting in less investment from other parts of the company and with the inclusion of HBM2, etc. they are going to struggle with price and profitability to get a good bang for buck position - it might seem like a good thing for consumers if they manage it but there is more to it than that in respect to whether it is ultimately a disaster or not for AMD.
It doesent really matter to AMD if big Vega makes sales in gaming. It is so bafling how people dont understand that. What would be disaster for Amd would be if it isnt competitive in compute and dont sell. Vega Fe already compites with P6000 in compute and that is where the money is. HMB is great architecture unlike so many here seem to think. It doesent bring that much on gaming side but it brings a lot on compute side and once again that is where the money is. Vega not being competitive in gaming isnt disaster for AMD its disaster for consumers. People really seem to think AMD is begging on their hands to make little money per gpu on gaming side when they make thousands per gpu selling that same cards to compute. It seems they made Vega same way Zen is made, for compute/pro market and sell it on consumer side hoping it would be competitive.