You need to do a lot of research. The marketing department pick the names sure, but, they don't just pick names/numbers off the top of their heads. The numbers mean something. Throughout this whole conversation you have refused to accept that the numbers stand for anything at all. I even pointed out that if it was purely for Psychology and bigger numbers catch the eye, they would have gone 10800 instead of back to 100.
The numbers are part of the name. They have meaning, but the *only* meaning they have is conveying which card is "newer" and which card is "more powerful".
The actual number
chosen by nVidia could be
anything. They don't even have to choose numbers if they decided not to.
It could be nVidia A-Bob, nVidia A-Gareth, nVidia A-Paul. Next year moving on to the B-series: B-Jasmine, B-Rachel, B-Lilly. That would be a terrible naming scheme btw because I don't immediately know if Bob is more powerful than Paul. But we could make it alphabetical.
But it highlights nicely why numbers are
chosen as part of the name. And that is that we consumers have come to understand/expect higher numbers mean better, mean newer.
The numbers in 1080, 1070, 1060 are
chosen, not calculated or deduced; not linked to CUDA cores or phase-plasma-induction-coils, or
anything at all. They are assigned numbers
chosen by nVidia to differentiate between chronological releases, and to differentiate between relative card performance.
Literally nothing else. Thus the marketing team can have free reign to devise any scheme they like which meets this purpose (of differentiating cards).
Ergo, nVidia could
choose to name their new cards the 1100 series. They could also
choose to name them the 2000 series. Unlike you, I'm not claiming that the latter would be a "violation of their naming scheme" or something completely daft like that. Naming schemes come and go. They are not set in stone and they are not governed by anything other than what help sells cards.
e: Let's think about this a different way. Let's assume that for the next four years nV name their cards like this:
1100 series, 1200 series, 1300 series, 1400 series.
Now let's assume that after the 1400 series their next architecture is radically different, with an amazing jump in performance. Rather than call it the 1500 series, they want to give it a new name which reflects the massive leap they've made.
So they call their next cards the 2000 series.
My question to you in this scenario is: what would this behaviour prove?