It's not really misery though is it? It's misguided devotion to a company's product. At the current levels of performance a 1080ti affords there is no real need to upgrade if the price of the new GPU's is disagreeable.
If you’ve already got the fastest card any reasonably adjusted person would be willing to pay for gaming then you’ll be alright. True. But if someone on a 970 can’t afford to upgrade then a lot more games will be optimised at that guy and all the people on 1060s. So gfx will stop being so bleeding edge - suits me though my 980Ti is going to keep on keeping up if there’s no progress.