A can of drink with less sugar added to it isn't diet. For example, a 330ml can of reduced sugar 7-Up contains 26g of sugar. Almost the entire recommended maximum daily intake for an adult in one 330ml can is very far from being a diet drink.
There is probably even complacency amongst consumers/parents now with respect to the terminology of reduced sugar - we can relax now
the packaging remains part of the attraction for children, so like the 'plain' cigarette packets for adults, why not legislate on this, at the minimum clearly communicating sugar content, or further, showing images of the impacts of diabetes/teeth etc. - but I suppose the drink manufacturers would say, what about confectionary and other sugary products.
Not sure who government employs as an advertising company for public health broadcasting/bill-boards but these could be improved too.
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generation Z vocabulary according to Cambridge Analytica.?Frijj is lush. Doesn’t matter if it is full of sugar if you are not drinking one every two hours
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