I stopped supporting Brexit as it meant the new GTX1080 I wanted was £750. I don't need that kind of danger in my life.In our calculations you generally need to the pound to have a strength of 1.30 to equal the dollar price ins pounds. So generally if an MSRP in USA is $99, for us to hit £99, we need a 1.30 exchange rate, due to 20% VAT and other shipping/logistic costings. If the pound is stronger than 1.30 then the price is lower, if the pound is weaker than 1.30 then its actually very hard to match the dollar price in pounds including the VAT.
Of course what everyone forgets is MSRP's in US exclude tax as all states tax differently, some even have no tax. So if a product is $100 in the US, our price is around £83 +VAT, but once you add VAT your back to £100, so pound/dollar parity.
Pound is the weakest its been in history for a long time and that is the UK's problem, not NVIDIA's, AMD's, Intel's etc.