Exec 1: "It's been two years since our last gaming generation of cards, we need to launch something, right?"
Exec 2: "Yeah but we haven't got anything better than our current products. 7 nm isn't ready yet!"
Exec 1: "What about all that AI stuff we're doing, can't we just find a gaming use for that and bung it in?"
Exec 2: "Great idea! It can probably do lighting really well, let's make a new closed-source API for better lighting that only works on our brand new cards and charge a fortune!"
Exec 1: "But the cards will otherwise perform pretty much the same though...so we can't charge more can we?"
Exec 2: "Watch this..."
Exec 2: "Yeah but we haven't got anything better than our current products. 7 nm isn't ready yet!"
Exec 1: "What about all that AI stuff we're doing, can't we just find a gaming use for that and bung it in?"
Exec 2: "Great idea! It can probably do lighting really well, let's make a new closed-source API for better lighting that only works on our brand new cards and charge a fortune!"
Exec 1: "But the cards will otherwise perform pretty much the same though...so we can't charge more can we?"
Exec 2: "Watch this..."