Latest Gillette ad suggests their customers are broken, toxic and need "fixing" through feminism

silvagti said:
You wonder if this was planned by Gillette? They must have known the response this would provoke by accusing the majority of their customers of being misogynists and sexual predators?

I'm not so sure the way things are going for them that any publicity is necessarily good publicity! It'll be interesting to see how this affects their sales and share price!
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They have virtue signalled their 50:50 board with multi-racial content, so it may just be a consequence of that.
... suppose we will have to see if they fire the add agency , fortunately it wasn't Martin Sorrels crew

Is the add exlusive to youtube ? so they're not confident to put it on tv.
 
Pudney said:
Was it recent? The 2003 act uses that definition but I would assume the definition was preserved from older legislation, that's what they normally like to do unless they feel a need to redefine.

Edit: quick research suggests the law has defined rape as penetration by the male organ since at least the 18th century.
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Yes, but when they were drafting the 2003 law they explicitly considered changing the definition to one based on what was done rather than on a penis and deliberately rejected that change. So yes, the definition is recent because it was a recent choice to use that definition. It wasn't an unconsidered carryover from older legislation.
 
V F said:
You know what I find funny. Over an hour later and nobody on this very forum is condemning that guy saying how he's deeply triggered and offended that the trend seems to be here.
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Sorry we can all immediately find the time to watch 10 minutes of a bloke crying because he thinks wolf-whistling now makes him a criminal.

My biggest issue with that video is his premise that the Gillette advert attacks masculinity.

It’s only an attack on masculinity if you define masculinity as being synonymous with the negative themes depicted in the advert.

Unless you equate masculinity with fighting, ass-pinching and being a condescending ****, there really isn’t a need to get so offended.
 
Irish_Tom said:
Sorry we can all immediately find the time to watch 10 minutes of a bloke crying because he thinks wolf-whistling now makes him a criminal.

My biggest issue with that video is his premise that the Gillette advert attacks masculinity.

It’s only an attack on masculinity if you define masculinity as being synonymous with the negative themes depicted in the advert.

Unless you equate masculinity with fighting, ass-pinching and being a condescending ****, there really isn’t a need to get so offended.
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Not associating yourself only works up until there is a critical mass of people within society that identify you as part of a certain group whether you like it or not. At which point you start to suffer discrimination from a certain number of people which might become a big enough number to be a problem.
 
Rroff said:
Not associating yourself only works up until there is a critical mass of people within society that identify you as part of a certain group whether you like it or not. At which point you start to suffer discrimination from a certain number of people which might become a big enough number to be a problem.
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I don’t deny that. I’m just more optimistic than some about how far all of this will actually go.

I certainly don’t think an advert for razors is going to be the tipping point towards all white cis men being descriminated against to the point that my (our) lives are massively negatively affected.
 
Irish_Tom said:
I don’t deny that. I’m just more optimistic than some about how far all of this will actually go.

I certainly don’t think an advert for razors is going to be the tipping point towards all white cis men being descriminated against to the point that my (our) lives are massively negatively affected.
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I'm seeing this almost the other way around - this short/ad is the tipping point for people saying enough is enough before it has got to the point our lives are massively negatively affected by it.

Although the other problem is this has played into the hands of the likes of 4chan and unleashed their own brand of hell which is motivated less about kicking back against these kind of movements and just something to troll.
 
Something that nobody has mentioned in the entirety of the thread is that the majority of men have been raised by women

It's something like 90% of teachers are women

Men are generally working while the women raise the kids

But nobody seems to ask why a lack of masculinity in raising a child is causing so called toxic masculinity where all the ideals of being man are passed onto men through women

:)
 
Irish_Tom said:
Sorry we can all immediately find the time to watch 10 minutes of a bloke crying because he thinks wolf-whistling now makes him a criminal.

My biggest issue with that video is his premise that the Gillette advert attacks masculinity.

It’s only an attack on masculinity if you define masculinity as being synonymous with the negative themes depicted in the advert.

Unless you equate masculinity with fighting, ass-pinching and being a condescending ****, there really isn’t a need to get so offended.
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Irrational prejudice that is extremely socially acceptable to the point of being normal generally passes unnoticed.

In order to notice it in this case, imagine an advert doing the same thing but targetting literally any other group of people.

The best match would be "black" people, as antiblack racism and antimale sexism share many stereotypes. So imagine a company making a whitist advert in order to associate themself with whitism, with the advert showing "black behaviour" as being bullying, assault, maybe some drug dealing and general crime as well. Because that's what "black" people do, right? The company briefly mentions that some "black" people were actually at least quite civilised. Does that make it OK? After all, it's only an attack on "black" people if you define "black behaviour" as being synonymous with the negative themes depited in the advert, right? Which, of course, is exactly what propaganda like this is for - to associate negative themes with a target group.

Do you see what's wrong with it now? The only difference is that feminism is a very fashionable ideology of irrational prejudice and whitism is a very unfashionable ideology of irrational prejudice. The prejudice is the same, but the fashionability isn't. In some times and places the fashion was the other way around, e.g. segregationist USA.
 
Toxic masculinity is the exact opposite of what feminists think it is.

Men and women are different, both physically and mentally. I find it a tad baffling that this absolutely irrefutable fact is up for debate, and how the only solution is for men to adopt feminine traits.
 
String said:
Maybe they're removing them from people who haven't watched the video. If so, good on them.
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Or maybe they're removing as many as they think they can get away with.

In any case, it's not necessary to watch a video that exists to promote irrational prejudice in order to dislike it - you can dislike the irrational prejudice. Or you could have watched it elsewhere.
 
I can see why they might remove dislikes where the user hasn't watched that video on youtube, they don't know whether they've watched it or read about it elsewhere.

I do wonder though if whatever rule/algo is used for removal of "dislikes" applies equally to "likes"?

As much as some people might be flocking to the video to press dislike on it immediately, some soy consuming men might well be doing the same in order to press "like"?

I mean perhaps they're taking a break from watching another man sleep with their wife and decide to read the Huffington Post or watch the Young Turk's latest update, they hear that there is this totally woke video by Gillette, they immediately find it on youtube and click "like".

I wonder if their "like" persists while the person who got outraged by it and immediately located the video in order to press "dislike" gets their vote wiped.
 
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