Funny looking on Nvidia's site the RRP for a 2080Ti is still $999.
I understand that's for a reference model but still, £250 extra after using $=£ for third party model is not even close to a bargain.
It’s cheapest for this particular model in UK and in stock so yes it’s a bargain.
If you want reference then buy reference but many customers want a custom card with better cooling and thus better OC potential and for that well it cost more.
As with all things you buy what you can afford but many people find it upon themselves to cry when the flagship stuff is expensive.
Simple facts are a Vega 56 for £250 will pretty much play any game with ease, there is little need to spend more. Unless you really want the best and don’t necessarily need the best just like in a car, a 1k car will get you a to b and you don’t need that 100k car that just does it faster and looks better.
There shall always be hero products and they shall always be more expensive. It’s about having options if all that was on sale was reference cards well it would be quite boring.
There is a customer for everything, today we sold an Orion X2 PC which is a £33,000 PC.