God forbid the owners of a company benefit from the business the company does...
You assume all shareholders just want money money money now now now! Nonsense, shareholders are often more than willing to take a short term hit for longer term gains, my gold mining stocks are a testament to that! Many companies begin projects that won't see a penny of returns for decades, nuclear power plants for example.
And no shareholder wants to see their company lose their customers. The 3090 is a halo, ultra-high-end product for people to show off with and enjoy the performance that the rest of us will only be able to afford a couple of years down the line, price starts to become irrelevant at a certain point. It's the mid-range high volume products where the shareholder money is made, and judging from the Steam Hardware Survey nVidia have been doing a sterling job for their customers, and as a result their shareholders, in the last few years.
Seriously stop whinging the lot of you. Yes we're not getting the +50% performance every 6 months like we used to get back in the day, but computer hardware has obviously reached the point of diminishing returns and those days won't be coming back.